This generative AI in product management course equips you with the skills to apply GenAI across the entire product lifecycle from research and design to launch and retirement. Start by automating market research, conducting AI-powered SWOT analysis, and building strategic roadmaps using tools like Miro AI and ChatGPT. Dive into product design with virtual prototyping, UI creation, and GenAI content generation for marketing. Advance to mastering Go-To-Market strategies, generating ad creatives with Copy AI, and driving product growth through AI-driven feedback and optimization. Conclude with insights on managing product retirement and preparing for the future with next-gen GenAI tools.

Generative AI in Product Development Training

Generative AI in Product Development Training

Instructor: Priyanka Mehta
Access provided by EDGE Group
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Build Go-To-Market strategies using GenAI tools like Copy AI for faster launches.
Create AI-powered marketing assets that drive engagement and product visibility.
Optimize product growth with AI-driven feedback analysis and performance insights.
Plan product retirement and prepare for the future using next-gen GenAI innovations.
Skills you'll gain
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
11 assignments
Taught in English
See how employees at top companies are mastering in-demand skills

There are 2 modules in this course
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."




