Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Access provided by EDGE Group

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: Closing (Sales)
Category: Sales Process
Category: Sales
Category: Marketing Strategies
Category: B2B Sales
Category: Sales Strategy
Category: Customer Acquisition Management
Category: Outside Sales
Category: Sales Presentation
Category: Email Marketing
Category: Account Strategy
Category: Selling Techniques
Category: Overcoming Objections
Category: Negotiation
Category: Inside Sales
Category: Communication Strategies
Category: Cold Calling
Category: Rapport Building
Category: Phone Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Rapport Building
Category: Customer Relationship Management
Category: Consultative Selling
Category: General Sales Practices
Category: Empathy
Category: Sales Process
Category: Sales
Category: Active Listening
Category: Overcoming Objections
Category: Sales Strategy
Category: Sales Prospecting

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales Strategy
Category: Interpersonal Communications
Category: Overcoming Objections
Category: Rapport Building
Category: Customer Relationship Building
Category: Active Listening
Category: Selling Techniques
Category: Consultative Selling
Category: Non-Verbal Communication
Category: Sales Process
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Marketing Psychology
Category: Non-Verbal Communication
Category: Consultative Selling
Category: Sales Strategy
Category: Overcoming Objections
Category: Negotiation
Category: Selling Techniques
Category: Professionalism
Category: Active Listening
Category: Rapport Building
Category: Compassion
Category: Customer Inquiries
Category: Empathy & Emotional Intelligence
Category: Sales Training
Category: Decision Making
Category: Personal Development
Category: Communication Strategies

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Conflict Management
Category: Price Negotiation
Category: Sales
Category: Closing (Sales)
Category: Overcoming Objections
Category: Rapport Building
Category: B2B Sales
Category: Collaboration
Category: ChatGPT
Category: Contract Negotiation

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Sales Strategy
Category: Web Analytics and SEO
Category: Lead Generation
Category: Content Creation
Category: Upselling
Category: B2B Sales
Category: Marketing Strategies
Category: Search Engine Optimization
Category: Keyword Research
Category: Outbound Calls
Category: Target Market
Category: Content Marketing
Category: Sales Prospecting

What you'll learn

Skills you'll gain

Category: Specialized Sales
Category: Presentations
Category: Business Writing
Category: Company, Product, and Service Knowledge
Category: Proposal Development
Category: B2B Sales
Category: Proposal Writing
Category: Enterprise Sales
Category: Target Audience
Category: Business Marketing
Category: Sales Process
Category: Sales Presentation

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Branding
Category: Business Marketing
Category: Automation
Category: Copywriting
Category: Prospecting and Qualification
Category: B2B Sales
Category: Sales Pipelines
Category: Professional Networking
Category: Sales Prospecting
Category: Relationship Building

What you'll learn

Skills you'll gain

Category: Business Development
Category: Strategic Partnership
Category: Business Relationship Management
Category: Professional Networking
Category: New Business Development
Category: Sales Prospecting
Category: Business Communication
Category: Business Strategies
Category: Negotiation
Category: Relationship Building

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Marketing
Category: Marketing Materials
Category: Marketing Psychology
Category: Marketing Strategies
Category: Selling Techniques
Category: Promotional Strategies
Category: Sales Strategy
Category: Sales Process
Category: Consumer Behaviour
Category: Target Audience
Category: Sales

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
97 Courses 8,242 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."