Thoughtfully laid out with good use of coursera functionality.
Strategic Product Development
Strategic Product Development
This course is part of Product Development for Technical Managers Specialization
Instructor: Michael J. Readey, Ph.D.
Access provided by Willis Towers Watson
3,724 already enrolled
19 reviews
Beginner level
Recommended experience
Flexible schedule
Learn at your own pace
What you'll learn
Learn why product and technology strategy is critical to successful product development.
Analyze different product development processes and how they are used.
Apply the techniques of portfolio management to optimize multiple product development efforts.
Learn the different ways companies build high-performance teams, and the roles of each team member in the successful launch of new products.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Product Development for Technical Managers Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
94.73%
- 4 stars
5.26%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 19
CW
Reviewed on Oct 27, 2024
YA
Reviewed on Jan 31, 2024
Really inspiring, informative and enriching. Thank you!
YR
Reviewed on Aug 3, 2025
Strategic Product Development is the structured process of creating new products that align with a company's long-term goals and market strategy.
Explore more from Business
University of Colorado Boulder
Board Infinity
University of Colorado Boulder
University of Colorado Boulder