Product Launch and Post-Launch Management

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

Access provided by Bertelsmann

6 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

37 assignments

Taught in English

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This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 6 modules in this course

Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.

By the end of this course, you'll be able to: ● Plan and coordinate a successful product launch. ● Develop and implement product marketing and sales strategies. ● Apply quality assurance and control techniques. ● Manage the product life cycle post-launch, including updates and improvements. ● Complete a final project that explains the ability to launch and manage a product. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.

What's included

13 videos5 readings6 assignments1 discussion prompt

13 videos Total 59 minutes

Introduction to the launchpad 7 minutes
The launch timeline 3 minutes
Navigating with Looker 5 minutes
Building a launch timeline with Trello 5 minutes
Budgeting for success 6 minutes
The launch team 3 minutes
Breaking down silos 3 minutes
Collaboration with Asana 5 minutes
Navigating conflicts 6 minutes
United we launch 2 minutes
The marketing megaphone 3 minutes
Crafting a compelling message 6 minutes
Creating engaging social media content for launch 6 minutes

5 readings Total 50 minutes

Welcome to the Product Launch and Post-Launch Management syllabus 10 minutes
The product launch checklist 10 minutes
Collaboration tools for product managers 10 minutes
Marketing channels for product launch 10 minutes
Case study - A media company's viral launch campaign 10 minutes

6 assignments Total 135 minutes

Activity: Power up your launch: planning the smart home energy system release 45 minutes
Marketing and communication strategies for a product launch 30 minutes
What's on the product launch checklist? 15 minutes
Key components of a successful product launch plan. 15 minutes
Effective cross-functional collaboration during product launch 15 minutes
Case study follow up 15 minutes

1 discussion prompt Total 10 minutes

From consumer to creator 10 minutes

This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.

What's included

14 videos4 readings6 assignments

14 videos Total 64 minutes

The marketing symphony 3 minutes
Digital marketing decoded 6 minutes
Making an impact in the offline world 6 minutes
Measuring marketing ROI 5 minutes
The sales funnel in action 2 minutes
Nurturing leads and closing sales 5 minutes
Creating a sales pitch deck 5 minutes
Handling customer concerns with confidence 6 minutes
Driving revenue and customer satisfaction 3 minutes
From launch to legacy 2 minutes
Customer feedback loop 6 minutes
Analyzing user behavior with Looker 5 minutes
Decoding user behavior 6 minutes
Implementing product improvements based on feedback 6 minutes

4 readings Total 40 minutes

Social media for product managers 10 minutes
Sales techniques for product managers 10 minutes
Unveiling user behavior and trends 10 minutes
Case study: A software company's product evolution 10 minutes

6 assignments Total 135 minutes

Activity: Marketing the energy management system 45 minutes
Analyzing market feedback and data for product success 30 minutes
How to make an impact online and offline 15 minutes
Marketing channels and tactics for product promotion 15 minutes
Sales techniques and strategies for driving product adoption 15 minutes
User and market trends 15 minutes

In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.

What's included

14 videos3 readings5 assignments

14 videos Total 69 minutes

Putting your product to the test 2 minutes
Types of testing 6 minutes
User acceptance testing 6 minutes
Navigating UAT Results in Zephyr Scale 6 minutes
Bug hunting 6 minutes
Controlling Quality 2 minutes
Risk Management in product development 6 minutes
Using a risk register to prioritize risks 5 minutes
Developing mitigation strategies 6 minutes
Empowering quality through control 3 minutes
Beyond the launch 2 minutes
Gathering feedback 6 minutes
Managing customer feedback with Productboard 6 minutes
Issue resolution 6 minutes

3 readings Total 30 minutes

Crafting crystal-clear user acceptance criteria with Jira 10 minutes
Identifying and categorizing risks 10 minutes
Analyzing and prioritizing feedback 10 minutes

5 assignments Total 135 minutes

Activity: Quality assurance for the smart home energy management system 60 minutes
Managing customer feedback and driving continuous product improvement 30 minutes
Testing and evaluation techniques 15 minutes
Risk mitigation techniques 15 minutes
Analyzing and managing customer feedback 15 minutes

This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.

What's included

14 videos3 readings7 assignments

14 videos Total 64 minutes

The ongoing journey of product success 2 minutes
Tracking KPIs with Looker 5 minutes
Focusing on actionable insights 6 minutes
Navigating the post-launch landscape 3 minutes
Listen and learn 2 minutes
Feedback channels 6 minutes
Sentiment analysis with Hotjar 6 minutes
Prioritizing and addressing customer needs 6 minutes
Closing the loop 6 minutes
Feedback as fuel 3 minutes
The never-ending journey 3 minutes
Charting your product's future 6 minutes
Managing product updates with Asana 5 minutes
Defining "done" 6 minutes

3 readings Total 30 minutes

Measuring what matters 10 minutes
The art of active listening 10 minutes
Embracing flexibility and iteration 10 minutes

7 assignments Total 165 minutes

Activity: Empowering efficiency: Post-launch management for the smart home energy system 60 minutes
Planning and implementing product updates and enhancements 30 minutes
Can you tell a story with data? 15 minutes
Key performance indicators (KPIs) for measuring success 15 minutes
Voice of the customer 15 minutes
Strategies for gathering and analyzing customer feedback 15 minutes
Strategic vision and iteration 15 minutes

This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.

What's included

13 videos3 readings6 assignments

13 videos Total 58 minutes

Beyond the fireworks 2 minutes
The post-launch reality check 5 minutes
Deep dive into user behavior 4 minutes
Customer feedback in the post-launch phase 6 minutes
The post-launch report card 2 minutes
Data as your guide 2 minutes
Advanced analytics techniques 6 minutes
Predictive analytics in action 6 minutes
Turning insights into action 3 minutes
The evolution of excellence 3 minutes
Embracing flexibility and responsiveness 6 minutes
Managing product updates with Microsoft Project 6 minutes
Balancing user needs and business goals 6 minutes

3 readings Total 30 minutes

Post-launch analytics 10 minutes
Data visualization for product managers 10 minutes
The product feedback loop post launch 10 minutes

6 assignments Total 150 minutes

Activity: Evaluating and enhancing the smart home energy management system 60 minutes
Strategies for continuous product improvement 30 minutes
Post launch 15 minutes
Evaluating product performance using key metrics 15 minutes
Applying data analysis techniques to gain insights 15 minutes
Product feedback loop 15 minutes

In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.

What's included

14 videos4 readings7 assignments

14 videos Total 66 minutes

AI as your co-pilot 2 minutes
Unlocking its potential for product innovation 5 minutes
Brainstorming with CoPilot 5 minutes
Gaining deeper insights into customer needs with AI 6 minutes
Personalization and automation at scale 6 minutes
The AI-powered product manager 3 minutes
The AI-powered toolbox 3 minutes
AI for product planning 6 minutes
Generating marketing copy with CoPilot 7 minutes
AI-powered sales enablement 6 minutes
Level up your prep 2 minutes
The product management interview 5 minutes
Resume revamp with AI 5 minutes
AI-powered mock interviews 6 minutes

4 readings Total 40 minutes

The product manager's guide to generative AI 10 minutes
AI-driven marketing automation 10 minutes
Top 10 generative AI tools for interview prep 10 minutes
Product Launch and Post-Launch Management summary 10 minutes

7 assignments Total 250 minutes

Activity: Practice a mock interview 60 minutes
Assessing generative AI's impact on product success 30 minutes
Activity: Launching your product vision: A product management simulation using AI 100 minutes
AI fundamentals 15 minutes
Understanding the role of generative AI in product management 15 minutes
Utilizing AI-powered tools for product planning, marketing, and sales 15 minutes
Generative AI for the job hunt 15 minutes