Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
Gain insight into a topic and learn the fundamentals.
4.8
(2,795 reviews)
Beginner level
No prior experience required
Flexible schedule
9 hours to complete
Learn at your own pace
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Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos6 readings2 assignments1 plugin
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
What's included
11 videos7 readings4 assignments
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
What's included
9 videos3 readings3 assignments1 discussion prompt1 plugin
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses.
What's included
9 videos5 readings4 assignments
Instructor
Instructor ratings
4.8 (1,080 ratings)
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4.8
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DS
5
Reviewed on Oct 19, 2022
Fantastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.
MM
5
Reviewed on Nov 29, 2022
The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!
LM
5
Reviewed on Mar 13, 2021
Really great course for anyone looking to revisit the theory behind strategic decision making and dive deeper into how to
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