In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Developing a Marketing Mix for Growth
Developing a Marketing Mix for Growth
This course is part of Value Chain Management Specialization
Instructor: Hayden Noel
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Gain insight into a topic and learn the fundamentals.
734 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
What you'll learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you'll gain
- Integrated Marketing Communications
- Advertising
- Product Planning
- Product Strategy
- Marketing Planning
- Marketing Management
- Marketing Strategies
- Marketing Communications
- Marketing Channel
- Marketing
- Writing
- Product Lifecycle Management
- Market Opportunities
- Strategic Marketing
- Advertising Campaigns
- Product Assortment
- Consumer Behaviour
- Communication Planning
- Product Lining
- Promotional Strategies
Details to know
Shareable certificate
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Assessments
23 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Showing 3 of 734
AT
Reviewed on Aug 27, 2021
I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.
AW
Reviewed on Oct 23, 2018
An excellent course Professor Noel and his staff really set a high bar for program expectations!!!
AB
Reviewed on Nov 11, 2020
Very good and informative course! Thank you very much for everything. It was really very useful!