Innovation for Entrepreneurs: From Idea to Marketplace

Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. Thomas J. Mierzwa

Access provided by InZone - Université de Genève

43,698 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

702 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

702 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

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Assessments

6 assignments

Taught in English

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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 5 modules in this course

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

What's included

10 videos9 readings1 assignment

10 videosTotal 66 minutes

Preview of the Course2 minutes
Introduction to the Course2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1 minute
What are entrepreneurial opportunities?12 minutes
What factors influence the feasibility of an innovation?15 minutes
Which innovation strategy: technology-push or market-pull?8 minutes
Product-market fit8 minutes
How do you develop a business model7 minutes
Walkthrough of the business model canvas - Part 16 minutes
Walkthrough of the business model canvas - Part 25 minutes

9 readingsTotal 80 minutes

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10 minutes
Meet the Faculty10 minutes
Connect with your classmates10 minutes
Expand Your Learning5 minutes
Slides10 minutes
Instructions for the Quiz10 minutes
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10 minutes
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

1 assignmentTotal 30 minutes

Initial Business Model Canvas30 minutes

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.