
Sales Skills: Build Trust And Influence Buyers

Sales Skills: Build Trust And Influence Buyers
This course is part of Advanced Sales Training: Challenging, Coaching And Closing Specialization

Instructor: The Expert Academy
Access provided by Koç University
Intermediate level
Recommended experience
Flexible schedule
Learn at your own pace
What you'll learn
Apply challenger-style insight to shape buyer perspectives
Use persuasion psychology and questioning to guide conversations
Navigate multi-stakeholder negotiations, procurement expectations and formal RFP processes with confidence.
Build trust and influence early B2B buying decisions
Skills you'll gain
- Sales Prospecting
- Persuasive Communication
- B2B Sales
- Consultative Selling
- Customer Relationship Building
- Sales Process
- General Sales Practices
- Solution Selling
- Selling Techniques
- Sales
- Influencing
- Lead Generation
- Negotiation
- Sales Strategy
- Marketing Psychology
- Consumer Behaviour
- Prospecting and Qualification
- Trustworthiness
- Social Media Campaigns
- Rapport Building
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
April 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
This course is part of the Advanced Sales Training: Challenging, Coaching And Closing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business

The Expert Academy

The Expert Academy