Coursera

Facebook Content Creator Pro Specialization

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

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Get in-depth knowledge of a subject

from 1,798 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,798 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

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Taught in English
Recently updated!

March 2026

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Specialization - 20 course series

Facebook Strategy: Effective Content

Facebook Strategy: Effective Content

Course 1, 1 hour

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Target Audience
Category: Content Strategy
Category: Social Media Strategy
Category: Social Media Marketing
Category: Social Media Management
Category: Content Marketing
Category: Content Performance Analysis
Category: Social Media Content
Category: Performance Analysis
Category: Social Media
Category: Customer Insights
Category: Facebook
Category: Content Development and Management
Category: Data-Driven Marketing
Facebook Planning: Manage Content Like a Pro

Facebook Planning: Manage Content Like a Pro

Course 2, 1 hour

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Content Scheduling
Category: Content Management
Category: Driving engagement
Category: Social Media Content
Category: Facebook
Category: Calendar Management
Category: Content Performance Analysis
Category: Digital Marketing Tools
Category: Customer Engagement
Category: Productivity Software
Category: Content Strategy
Category: Social Media
Category: Live Streaming
Category: Google Workspace
Category: Content Creation
Category: Drive Engagement
Category: Workflow Management
Category: Social Media Management
Category: Content Development and Management
Facebook Content Creation Essentials

Facebook Content Creation Essentials

Course 3, 3 hours

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Content Creation
Category: Video Production
Category: Visual Storytelling
Category: Graphic and Visual Design
Category: Drive Engagement
Category: Writing
Category: Videography
Category: Design Elements And Principles
Category: Driving engagement
Category: Facebook
Category: Storytelling
Category: Editing
Category: Social Media
Category: Video Editing
Category: Photo/Video Production and Technology
Category: Graphic Design
Category: Social Media Content
Category: AI powered creativity
Category: Photo Editing
Category: Copywriting
Facebook Visuals: Enhance Photography & Design

Facebook Visuals: Enhance Photography & Design

Course 4, 1 hour

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Graphic and Visual Design
Category: Design Elements And Principles
Category: Visual Storytelling
Category: Photo/Video Production and Technology
Category: Visual Design
Category: Photography
Category: Computer Graphic Techniques
Category: Content Creation
Category: Design
Facebook Watch: Create Engaging Videos

Facebook Watch: Create Engaging Videos

Course 5, 1 hour

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Media Production
Category: Video Editing
Category: Visual Storytelling
Category: Videography
Category: Storytelling
Category: Content Creation
Category: Facebook
Facebook Storytelling: Write Compelling Stories

Facebook Storytelling: Write Compelling Stories

Course 6, 1 hour

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Storytelling
Category: Content Creation
Category: Copywriting
Category: AI powered creativity
Category: Social Media Content
Category: Facebook
Category: Persuasive Communication
Category: Writing
Category: Social Media
Category: Writing and Editing
Category: Drive Engagement
Facebook Live: Real-Time Engagement

Facebook Live: Real-Time Engagement

Course 7, 1 hour

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Customer Engagement
Category: Live Streaming
Category: Video Production
Category: Scheduling
Category: Facebook
Category: Social Media Management
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media
Category: Social Media Strategy
Category: Drive Engagement
Category: Content Strategy
Category: Content Scheduling
Category: Photo/Video Production and Technology
Category: Driving engagement
Facebook Insights: Crack the Algorithm

Facebook Insights: Crack the Algorithm

Course 8, 1 hour

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Content Creation
Category: Driving engagement
Category: Content Performance Analysis
Category: Content Optimization
Category: Social Media Marketing
Category: Social Media
Category: Social Media Analytics
Category: Facebook
Category: Content Marketing
Category: Analysis
Category: Content Strategy
Category: Social Media Content
Category: Digital Content
Facebook Analytics: Optimize Performance

Facebook Analytics: Optimize Performance

Course 9, 1 hour

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Social Media Analytics
Category: Performance Analysis
Category: Social Media Marketing
Category: Content Performance Analysis
Category: Digital Analysis
Category: Social Media Management
Category: Social Media Content
Category: Facebook
Category: Driving engagement
Category: Content Optimization
Category: Trend Analysis
Category: Marketing Analytics
Category: Data-Driven Marketing
Category: Social Media Strategy
Category: Content Strategy
Category: Data-Driven Decision-Making
Facebook Optimization: Grow Your Presence

Facebook Optimization: Grow Your Presence

Course 10, 2 hours

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Content Optimization
Category: Social Media Analytics
Category: Content Strategy
Category: Social Media
Category: Social Media Strategy
Category: Key Performance Indicators (KPIs)
Category: Social Media Content
Category: Facebook
Category: Instagram
Category: Brand Marketing
Category: Analytics
Category: Social Media Marketing
Category: Data-Driven Marketing
Category: Social Media Management
Category: Data-Driven Decision-Making
Category: Promotional Strategies
Category: Content Performance Analysis
Category: Scalability
Category: Marketing Analytics
Category: Web Presence
Facebook Growth: Boost Your Engagement

Facebook Growth: Boost Your Engagement

Course 11, 3 hours

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Drive Engagement
Category: Content Strategy
Category: Content Scheduling
Category: Social Media Management
Category: Driving engagement
Category: Community Development
Category: Social Media Content
Category: Community Organizing
Category: Content Management
Category: Content Creation
Category: Facebook
Category: Social Media Marketing
Category: Social Media
Category: Social Media Strategy
Category: Live Streaming
Category: Content Optimization
Facebook Communities: Maximize Interaction

Facebook Communities: Maximize Interaction

Course 12, 1 hour

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Drive Engagement
Category: Community Development
Category: Content Strategy
Category: Driving engagement
Category: Discussion Facilitation
Category: Social Media Content
Category: Social Media Strategy
Category: Facebook
Category: Policy Development
Category: Social Media Management
Category: Social Media
Facebook Monetization: Collaborate with Brands

Facebook Monetization: Collaborate with Brands

Course 13, 1 hour

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Business Planning
Category: Social Media Marketing
Category: Marketing Planning
Category: Target Audience
Category: Social Media Management
Category: Social Media
Category: Social Media Content
Category: Paid media
Category: Social Media Strategy
Category: Goal Setting
Category: Live Streaming
Category: New Business Development
Category: Content Marketing
Category: Facebook
Creating Social Media Posts with GenAI: Mastering ChatGPT

Creating Social Media Posts with GenAI: Mastering ChatGPT

Course 14, 2 hours

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: ChatGPT
Category: Content Optimization
Category: Social Media Content
Category: Storytelling
Category: Driving engagement
Category: Content Creation
Category: Copywriting
Category: Digital Media Strategy
Category: Target Audience
Category: Personalized Campaigns
Category: Content Performance Analysis
Category: User Feedback
Category: Prompt Engineering
Category: User Research
Category: Social Media
Category: Content Strategy
Category: Drive Engagement
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Content Scheduling
Create Animated Social Media Posts using Canva

Create Animated Social Media Posts using Canva

Course 15, 2 hours

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Animations
Category: Canva (Software)
Category: Collaborative Software
Category: Marketing
Category: Graphic and Visual Design
Category: Graphic Design
Category: Social Media
Category: Content Creation
Category: Graphic and Visual Design Software
Small Business Marketing Using Facebook

Small Business Marketing Using Facebook

Course 16, 2 hours

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Social Media
Category: Advertising
Category: Drive Engagement
Category: Social Media Management
Category: Social Media Campaigns
Category: Target Audience
Category: Marketing Effectiveness
Category: Digital Advertising
Category: Social Media Content
Category: Customer Engagement
Category: Marketing Analytics
Category: Digital Publishing
Category: Shared Media
Category: Driving engagement
Category: Content Scheduling
Category: Content Performance Analysis
Category: Content Development and Management
Category: Online Advertising
Organic Marketing: Facebook Groups For Small Businesses

Organic Marketing: Facebook Groups For Small Businesses

Course 17, 2 hours

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Social Media Marketing
Category: Drive Engagement
Category: Target Audience
Category: Social Media Content
Category: Earned Media
Category: Prospecting and Qualification
Category: Web Presence
Category: Persona Development
Category: Social Media
Category: Target Market
Category: Business Marketing
Category: Online Advertising
Category: Marketing
Category: Content Creation
Category: Facebook
Create a Facebook Business Page

Create a Facebook Business Page

Course 18, 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Facebook
Category: Instagram
Category: Marketing Automation
Category: Web Presence
Category: Administration
Category: Marketing
Category: Social Media Strategy
Category: Customer Communications Management
Category: Editing
Category: Social Media
Category: Automation
Category: Social Media Management
Get Started with Facebook Ads Manager

Get Started with Facebook Ads Manager

Course 19, 2 hours

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Facebook
Category: Meta Ads Manager
Category: Web Presence
Category: Account Management
Category: Advertising Campaigns
Category: Social Media Marketing
Category: Online Advertising
Category: Social Media Campaigns
Category: Social Media Management
Category: Digital Advertising
Category: User Accounts
Category: Social Media
How to Set Up a Facebook Ads Campaign

How to Set Up a Facebook Ads Campaign

Course 20, 2 hours

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Advertising Campaigns
Category: Budgeting
Category: Social Media Campaigns
Category: Meta Ads Manager
Category: Online Advertising
Category: Digital Marketing
Category: Campaign Planning
Category: Marketing
Category: Social Media Management
Category: Advertising
Category: Campaign Management
Category: Paid media
Category: Target Audience
Category: Facebook
Category: Social Media
Category: Social Media Marketing
Category: Digital Advertising
Category: Cost Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Nina Ottaviano
28 Courses29,054 learners
Michael Morgan
1 Course1,462 learners
Emmanuel Ibekwe
Coursera
4 Courses14,312 learners

Offered by

Coursera

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