Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Ecole Supérieure des Industries du Textile et de l'Habillement

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Lead Generation
Category: Sales Process
Category: Account Strategy
Category: Rapport Building
Category: Sales Presentation
Category: B2B Sales
Category: Email Marketing
Category: Inside Sales
Category: Marketing Strategies
Category: Sales Strategy
Category: Outside Sales
Category: Communication Strategies
Category: Overcoming Objections
Category: Cold Calling
Category: Customer Acquisition Management
Category: Selling Techniques
Category: Phone Sales
Category: Sales
Category: Negotiation

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Customer Relationship Management
Category: Active Listening
Category: Consultative Selling
Category: Sales Strategy
Category: Sales
Category: Rapport Building
Category: Overcoming Objections
Category: Sales Prospecting
Category: General Sales Practices
Category: Sales Process
Category: Empathy

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Customer Relationship Building
Category: Sales Strategy
Category: Overcoming Objections
Category: Rapport Building
Category: Consumer Behaviour
Category: Non-Verbal Communication
Category: Active Listening
Category: Interpersonal Communications
Category: Selling Techniques
Category: Sales Process
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Active Listening
Category: Compassion
Category: Consultative Selling
Category: Non-Verbal Communication
Category: Empathy & Emotional Intelligence
Category: Selling Techniques
Category: Communication Strategies
Category: Customer Inquiries
Category: Negotiation
Category: Decision Making
Category: Rapport Building
Category: Sales Strategy
Category: Personalized Service
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Contract Negotiation
Category: Closing (Sales)
Category: Price Negotiation
Category: Rapport Building
Category: B2B Sales
Category: Conflict Management
Category: Collaboration
Category: ChatGPT
Category: Sales
Category: Overcoming Objections

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Customer Acquisition Management
Category: Keyword Research
Category: Marketing Strategies
Category: Content Marketing
Category: Lead Generation
Category: Upselling
Category: B2B Sales
Category: Outbound Calls
Category: Sales Strategy
Category: Web Analytics and SEO
Category: Marketing
Category: Search Engine Optimization
Category: Content Creation
Category: Sales Prospecting
Category: Target Market

What you'll learn

Skills you'll gain

Category: Business Marketing
Category: Sales Presentation
Category: Company, Product, and Service Knowledge
Category: Proposal Writing
Category: Sales Process
Category: Specialized Sales
Category: Target Audience
Category: Enterprise Sales
Category: B2B Sales
Category: Business Writing
Category: Presentations
Category: Proposal Development

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Branding
Category: Professional Networking
Category: B2B Sales
Category: Business Marketing
Category: Automation
Category: Sales Prospecting
Category: Prospecting and Qualification
Category: Relationship Building
Category: Copywriting
Category: Sales Pipelines

What you'll learn

Skills you'll gain

Category: Business Development
Category: Strategic Partnership
Category: Professional Networking
Category: Sales Prospecting
Category: Business Communication
Category: Business Strategies
Category: Relationship Building
Category: New Business Development
Category: Negotiation
Category: Business Relationship Management

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Marketing Materials
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Sales Process
Category: Marketing Strategies
Category: Sales
Category: Sales Strategy
Category: Selling Techniques
Category: Target Audience
Category: Promotional Strategies
Category: Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
94 Courses 6,250 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."