Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.

Product Launch and Post-Launch Management

Product Launch and Post-Launch Management
This course is part of Microsoft AI Product Manager Professional Certificate

Instructor: Microsoft
Access provided by Allegiant Giving Corporation
3,998 already enrolled
Gain insight into a topic and learn the fundamentals.
51 reviews
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- User Feedback
- Release Management
- Product Quality (QA/QC)
- Risk Management
- Key Performance Indicators (KPIs)
- AI Product Strategy
- Product Marketing
- Product Management
- Responsible AI
- Cross-Functional Collaboration
- Quality Assurance and Control
- Product Lifecycle Management
- Product Improvement
- New Product Development
- Performance Analysis
- Sales Strategy
- Data-Driven Decision-Making
Tools you'll learn
Details to know

Shareable certificate
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Taught in English
See how employees at top companies are mastering in-demand skills

Build your Design and Product expertise
This course is part of the Microsoft AI Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Microsoft

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Showing 3 of 51
SA
Reviewed on Jul 25, 2025
great course, I learned a lot on post launch activities.
PS
Reviewed on Nov 25, 2025
It was end to end product management learning inclusive of AI which is essential with current market needs.
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