Product Management Fundamentals

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

Access provided by Interbank

6,126 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

35 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

35 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments

Taught in English

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This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 5 modules in this course

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.

By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

What's included

11 videos5 readings4 assignments1 discussion prompt

11 videos Total 50 minutes

Welcome to Xbox product manager professional certificate 3 minutes
The product management journey begins 6 minutes
A day in the life of a product manager 2 minutes
Day in the life: Monty Hernandez 5 minutes
The product manager's impact on the bottom line 7 minutes
The product manager's skill set 2 minutes
Choosing your tools for success 6 minutes
The product manager's superpowers 6 minutes
How to set yourself up for success 5 minutes
Popular PM frameworks 6 minutes
Agile vs. Waterfall 2 minutes

5 readings Total 70 minutes

Essential skills and knowledge 10 minutes
Kanban, Scrum, and Waterfall 10 minutes
Essential skills for successful product managers 10 minutes
Navigating tools and technologies 10 minutes
Choosing the right methodology for your product 30 minutes

4 assignments Total 90 minutes

Product management methodologies 30 minutes
Activity: Guiding the development of a sleep tracking app 30 minutes
Assessing the core responsibilities and skills of a product manager 15 minutes
Responsibilities of a product manager 15 minutes

1 discussion prompt Total 10 minutes

Reflect on your own experiences working on projects or teams 10 minutes

By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.

What's included

8 videos4 readings4 assignments

8 videos Total 40 minutes

Unveiling market needs 2 minutes
Mastering market research techniques 6 minutes
The art of competitive analysis 6 minutes
Translating insights into action 6 minutes
Designing effective surveys 6 minutes
Choosing the right tools for the job 5 minutes
How product managers use data to drive decisions 6 minutes
Navigating the sea of information 2 minutes

4 readings Total 40 minutes

Surveys, interviews, and focus groups 10 minutes
A Framework for competitive intelligence 10 minutes
Exploring diverse market research methods 10 minutes
Data-driven product management 10 minutes

4 assignments Total 110 minutes

Applying market research and competitive analysis 30 minutes
Activity: Crafting a winning strategy for sweet dreams 50 minutes
Evaluating market research techniques 15 minutes
Methods for collecting and analyzing market data 15 minutes

By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

What's included

7 videos6 readings4 assignments

7 videos Total 30 minutes

The product development life cycle 2 minutes
Exploring the stages of product development 6 minutes
Minimize risk, maximize success 6 minutes
Cross-functional collaboration 6 minutes
Continuous improvement and iteration 2 minutes
Managing product development tools and techniques 5 minutes
Navigating challenges with confidence 2 minutes

6 readings Total 60 minutes

Ideation, design, development, launch 10 minutes
Managing a mature product 10 minutes
Effective testing checklists 10 minutes
A product manager's checklist 10 minutes
Lessons from product development challenges 10 minutes
Risk management in product development 10 minutes

4 assignments Total 120 minutes

Identifying and mitigating risks in product development 30 minutes
Activity: Exploring the sleep market landscape 60 minutes
Stages and challenges of the product development life cycle 15 minutes
Key activities and deliverables in the product development life cycle 15 minutes

By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

What's included

8 videos7 readings4 assignments

8 videos Total 38 minutes

The power of a product vision 2 minutes
Defining a product vision 6 minutes
Communicating your product's unique benefits 7 minutes
Aligning product strategy with business goals 6 minutes
From strategy to execution 2 minutes
The art of the value proposition 6 minutes
SWOT Analysis Explained 6 minutes
Your product's x-ray vision 2 minutes

7 readings Total 70 minutes

Crafting a compelling product vision 10 minutes
Understanding product vision ownership 10 minutes
SWOT analysis and Porter's Five Forces 10 minutes
The strategic compass 10 minutes
Beyond features and benefits 10 minutes
Your product's elevator pitch 10 minutes
Strategic frameworks for product managers 10 minutes

4 assignments Total 120 minutes

Activity: Guiding your smart sleep solution to market 60 minutes
Product vision and value proposition 30 minutes
Defining and applying product vision 15 minutes
Creating effective value propositions 15 minutes

By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.