Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Introduction to Digital Marketing
Introduction to Digital Marketing
This course is part of Introduction to Business Specialization
Instructor: Steve Fritzenkotter
Access provided by Inter IKEA
19,799 already enrolled
Gain insight into a topic and learn the fundamentals.
237 reviews
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
- Social Media Strategy
- Content Marketing
- Customer Relationship Management
- Search Engine Marketing
- Keyword Research
- Digital Advertising
- Brand Management
- Marketing Strategies
- Social Media
- Storytelling
- Digital Marketing
- Pay Per Click Advertising
- Online Advertising
- Web Analytics and SEO
- Search Engine Optimization
- Marketing Communications
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Introduction to Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 237
TK
Reviewed on May 22, 2022
The course is very detailed and helpful to learn basics.
MO
Reviewed on Jun 24, 2024
The course has broadened my digital experience in Marketing field
MS
Reviewed on Jun 4, 2022
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
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