Construye una campaña de e-mail marketing con Mailchimp

Offered By
In this Guided Project, you will:

Entenderás los componentes para crear campañas de email marketing

Crearás correos con el editor de Mailchimp

Enviarás tu primera campaña de email marketing

1 Hora
Beginner
No download needed
Split-screen video
Spanish
Desktop only

En este proyecto construirás una campaña de correo electrónico o email marketing que contendrá información relevante para tus usuarios mediante contenidos dirigidos directamente a tu lista de contactos o a tu público objetivo mediante la herramienta de Mailchimp. Aprenderás a usar el editor de correos mediante la práctica editando plantillas y agregando tus propios elementos y contenido. En este curso se explican las bases para construir una buena campaña y los elementos clave para que funcione adecuadamente. El email marketing es muy importante como implementación para tu estrategia de comunicación ya que te permite conectar e interactuar con los usuarios que están interesados en tus productos, servicios o contenidos.

Skills you will develop

  • Marketing

  • MailChimp

  • Canal de comunicación

  • Email

  • Campañas

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introducción a la plataforma Mailchimp

  2. Aprende a manejar el editor de e-mail

  3. Agrega secciones

  4. Configuración de remitente y lista de contactos

  5. Revisa reportes y otras funciones

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

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