Engagement Mapping to Enhance the User Experience in Miro

Offered By
Coursera Project Network
In this Guided Project, you will:

Describe the components of User Experience maps and identify where brand engagement activities play a role.

Visualize the User Experience and explore maps in Miro.

Apply knowledge of the User, their experience, and engagement with a brand in Miro.

Clock2 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience. To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

User Experience Design (UXD)Customer Experienceproduct designEngagement StrategyUser Experience (UX) Research

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review the fundamentals of User Experience and User Interface design.

  2. Identify components of User Experience maps and consider the benefits of mapping brand engagement activities.

  3. Describe the difference between the Customer Experiences and Brand Engagement activities.

  4. Explore the templates and tools available and begin documenting Brand Engagement activities in Miro.

  5. Create an Engagement Map in Miro to communicate the user’s experience and engagement with a brand in Miro.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.