This Specialization teaches you to plan, produce, and deliver AI-powered UGC and short-form video from first prompt to finished campaign. Across four hands-on courses, you will build consistent on-screen personas and scripts, create avatar-led videos and multilingual versions in HeyGen, produce polished voiceovers in ElevenLabs Studio, and write SEO blogs, emails, and social content with AI writing tools. You will also apply FTC disclosure, likeness and voice licensing, and brand-safety practices, then price and scale your services. Designed for creators, marketers, freelancers, and agencies, this program equips you to launch professional, compliant short-form video campaigns faster and at scale.
Applied Learning Project
Learners complete hands-on projects including a full AI UGC brand launch capstone, an avatar-led and localized HeyGen video, an ElevenLabs voiceover package, and an automated HeyGen API pipeline with cost guardrails. They also create an SEO blog post, a brand voice card, social posts, emails, and a monthly content calendar to solve authentic client and brand marketing challenges.
