Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 15 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 15 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Marketing Strategies
Category: Lead Generation
Category: Business Planning
Category: Advertising
Category: Strategic Marketing
Category: Marketing Planning
Category: Growth Strategies
Category: Digital Advertising
Category: Business Marketing
Category: Marketing Strategy and Techniques
Category: Customer Retention
Category: Online Advertising
Category: Customer Acquisition Management
Category: Target Market
Category: Marketing
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Marketing Strategy and Techniques
Category: Persona Development
Category: Target Market
Category: Target Audience
Category: Market Analysis
Category: Estimation
Category: Customer Analysis
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Social Media Marketing
Category: Digital Advertising
Category: Community Outreach
Category: Advertising
Category: Blogs
Category: Product Promotion
Category: Drive Engagement
Category: Target Audience
Category: Social Media Content
Category: Social Media
Category: Content Marketing
Category: Online Advertising
Category: Community Development
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Social Media Campaigns
Category: Instagram
Category: Facebook
Category: Subcontracting
Category: Social Media Content
Category: Content Strategy
Category: Advertising
Category: Marketing Automation
Category: Advertising Campaigns
Category: Content Creation
Category: Social Media Strategy
Category: Social Media Management
Category: Digital Advertising
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Social Media Content
Category: Social Media Strategy
Category: TikTok
Category: Case Studies
Category: Driving engagement
Category: Paid media
Category: Social Media
Category: Content Creation
Category: Social Media Marketing
Category: Growth Strategies
Category: Promotional Strategies
Category: Online Advertising
Category: Target Audience
Category: Social Media Campaigns
Category: Product Promotion
Category: Advertising Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Digital Marketing Tools
Category: Copywriting
Category: Content Creation
Category: Social Media Management
Category: Social Media
Category: Digital Advertising
Category: Marketing
Category: Advertising Campaigns
Category: Social Media Strategy
Category: Professional Networking
Category: Driving engagement
Category: Social Media Campaigns
Category: Online Advertising
Category: Social Media Content
Category: Branding
Category: Drive Engagement
Category: Advertising

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Product Promotion
Category: Social Media Content
Category: Branding
Category: Product Marketing
Category: Brand Marketing
Category: Marketing
Category: User Feedback
Category: Content Creation
Category: Social Media Strategy
Category: Drive Engagement
Category: Web Presence
Category: Brand Awareness
Category: Driving engagement
Category: Promotional Strategies
Category: Social Media
Category: Promotions and Campaigns

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Social Media Marketing
Category: Facebook
Category: Advertising Campaigns
Category: Social Media Content
Category: Customer Engagement
Category: Advertising
Category: Social Media Campaigns
Category: Event Marketing
Category: Marketing
Category: Promotional Strategies
Category: Digital Advertising
Category: Social Media Strategy
Category: Content Creation
Category: Driving engagement
Category: Meta Ads Manager
Category: Copywriting
Category: Instagram
Category: Social Media Management
Category: Social Media
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Market Research
Category: User Research
Category: Key Performance Indicators (KPIs)
Category: Marketing Psychology
Category: Target Audience
Category: Marketing Strategies
Category: Surveys
Category: Target Market
Category: Consumer Behaviour
Category: Decision Making
Category: Focus Group
Category: Google Analytics
Category: Business Research
Category: Market Analysis
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Video Production
Category: Live Streaming
Category: Driving engagement
Category: Marketing Strategies
Category: Content Creation
Category: Online Advertising
Category: Strategic Partnership
Category: Keyword Research
Category: Digital Advertising
Category: Web Analytics and SEO
Category: Product Promotion
Category: Social Media Marketing
Category: Promotional Strategies
Category: Performance marketing
Category: Paid media
Category: Social Media Content
Category: Social Media Strategy
Category: Content Strategy
Category: Content Optimization
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Google Ads
Category: Video Production
Category: Advertising Campaigns
Category: Promotional Strategies
Category: Advertising Sales
Category: Customer Engagement
Category: Campaign Management
Category: Advertising
Category: Target Audience
Category: Growth Strategies
Category: Digital Advertising
Category: Performance marketing
Category: Copywriting
Category: Drive Engagement
Category: Online Advertising

What you'll learn

Skills you'll gain

Category: Product Promotion
Category: Promotional Strategies
Category: Earned Media
Category: Podcasting
Category: Media Relations
Category: Brand Awareness
Category: Blogs
Category: Public Relations
Category: Search Engine Optimization
Category: Lead Generation
Category: Web Presence
Category: Brand Management

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Promotional Strategies
Category: Social Media Campaigns
Category: Drive Engagement
Category: Driving engagement
Category: Social Media Marketing
Category: Shared Media
Category: Social Media
Category: Social Media Content
Category: Copywriting
Category: Content Strategy
Category: Content Creation
Category: Content Performance Analysis
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Web Presence
Category: Content Optimization
Category: Keyword Research
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Blogs
Category: Digital Marketing
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Digital Marketing Tools
Category: Search Engine Optimization
Category: Keyword Research
Category: Competitive Analysis
Category: Google Analytics
Category: Marketing Strategies
Category: Web Analytics
Category: Content Optimization
Category: Search Engine Marketing
Category: Web Analytics and SEO
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Web Content
Category: Copywriting
Category: Search Engine Optimization
Category: Content Optimization
Category: Web Analytics and SEO
Category: Digital Marketing Tools
Category: Generative AI
Category: Driving engagement
Category: Blogs
Category: Content Creation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses28,151 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions