VisuoCivica: The Art of Social Influence & Visual Communication completion badge issued by COURSERA

VisuoCivica: The Art of Social Influence & Visual Communication

Completed by Riyandi Fajri Rahmatiko on September 26, 2025

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Badge ID: 6MVr7kz6RUCFa-5M-sVAfw

About this Badge

This course combines social marketing strategy with visual design to create impactful communication campaigns. Students will learn how to use design elements—like layout, color, and typography—to craft persuasive messages that drive social change. Through practical projects, they’ll develop skills in visual storytelling, audience targeting, and ethical communication.

Learning objectives

  • Evaluate and interpret social media marketing campaign results using ROI analysis and lift studies.
  • Implement A/B testing and attribution models to optimize marketing campaigns.
  • Develop and execute a strategic content marketing plan to acquire and retain customers.
  • Communicate marketing campaign findings effectively to stakeholders and build professional brand authority.

Some of the content and skills presented have been contributed by the content provider.