Preparing video…

Social Network Analysis

This course will use social network analysis, both its theory and computational tools, to make sense of the social and information networks that have been fueled and rendered accessible by the internet.

Sessions

Course at a Glance

5-7 hours/week (8-10 if completing additional programming exercises)

English

Instructors

Lada Adamic University of Michigan

About the Course

Everything is connected: people, information, events and places, all the more so with the advent of online social media. A practical way of making sense of the tangle of connections is to analyze them as networks. In this course you will learn about the structure and evolution of networks, drawing on knowledge from disciplines as diverse as sociology, mathematics, computer science, economics, and physics. Online interactive demonstrations and hands-on analysis of real-world data sets will focus on a range of tasks: from identifying important nodes in the network, to detecting communities, to tracing information diffusion and opinion formation.

Course Syllabus

Week 1: What are networks and what use is it to study them?

Concepts: nodes, edges, adjacency matrix, one and two-mode networks, node degree

Activity: Upload a social network (e.g. your Facebook social network into Gephi and visualize it ).

Week 2: Random network models: Erdos-Renyi and Barabasi-Albert

Concepts: connected components, giant component, average shortest path, diameter, breadth-first search, preferential attachment

Activities: Create random networks, calculate component distribution, average shortest path, evaluate impact of structure on ability of information to diffuse

Week 3: Network centrality

Concepts: betweenness, closeness, eigenvector centrality (+ PageRank), network centralization

Activities: calculate and interpret node centrality for real-world networks (your Facebook graph, the Enron corporate email network, Twitter networks, etc.)

Week 4: Community

Concepts: clustering, community structure, modularity, overlapping communities

Activities: detect and interpret disjoint and overlapping communities in a variety of networks (scientific collaborations, political blogs, cooking ingredients, etc.)

Week 5: Small world network models, optimization, strategic network formation and search

Concepts: small worlds, geographic networks, decentralized search

Activity: Evaluate whether several real-world networks exhibit small world properties, simulate decentralized search on different topologies, evaluate effect of small-world topology on information diffusion.

Week 6: Contagion, opinion formation, coordination and cooperation

Concepts: simple contagion, threshold models, opinion formation

Activity: Evaluate via simulation the impact of network structure on the above processes

Week 7: Cool and unusual applications of SNA

Hidalgo et al. : Predicting economic development using product space networks (which countries produce which products)

Ahn et al., and Teng et al.: Learning about cooking from ingredient and flavor networks

Lusseau et al.: Social networks of dolphins

Activity: hands-on exploration of these networks using concepts learned earlier in the course

Week 8: SNA and online social networks

Concepts: how services such as Facebook, LinkedIn, Twitter, CouchSurfing, etc. are using SNA to understand their users and improve their functionality

Activity: read recent research by and based on these services and learn how SNA concepts were applied

Recommended Background

There are no math or programming prerequisites for the class. There will be a few additional assignments for those with a programming background, which will use the R statistical programming language along with NetLogo.

Course Format

The class will consist of lecture videos, which are between 8 and 12 minutes in length. These contain 1-2 integrated quiz questions per video. There will also be standalone homeworks that are not part of video lectures, optional programming assignments, and a (not optional) final exam.

FAQ

What tools will we be using in this class?
We will be using Gephi for visualization and analysis. The interactive demonstrations will be primarily in NetLogo, which you will be able to access through your web browser. If you would like to complete the programming assignments, which will be done in NetLogo and R, NetLogo is freely available here and R is freely available here.
Will I get a certificate for completeing this class?
Yes. Students who successfully complete this class will get a certificate signed by the instructor.