New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Show info about module content
12 videos•Total 96 minutes
Intro to the Course •10 minutes
Welcome to the Revolution •16 minutes
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences •9 minutes
Interview with Duncan Moore, Vice Provost for Entrepreneurship •10 minutes
Innovation Creed Books •6 minutes
Dimensions around Innovation: Setting, Scope, Change •10 minutes
Dimensions around Innovation: Technology •7 minutes
Dimensions around Innovation: Integration•6 minutes
Dimensions around Innovation: Reach •4 minutes
Personal Drivers: Your Innovation Creed•9 minutes
Team Creed •4 minutes
Instructions for Week #1 Assignment•4 minutes
1 reading•Total 10 minutes
The TEAM Program•10 minutes
2 assignments•Total 60 minutes
Exam for Week 1•30 minutes
Innovation Creed Assignment•30 minutes
Week 2 - Why so hard?
Module 2•2 hours to complete
Module details
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Show info about module content
6 videos•Total 58 minutes
Top Challenges That Stunt Commercialization: #1 -‐#2 •9 minutes
Top Challenges That Stunt Commercialization: #3 -‐ #7 •7 minutes
Top Challenges That Stunt Commercialization: #8 -‐ #16 •10 minutes
Questions That Uncover These Challenges •9 minutes
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business •10 minutes
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical •13 minutes
1 assignment•Total 40 minutes
Exam for Week 2•40 minutes
Week 3 - Customizing Your Filter
Module 3•2 hours to complete
Module details
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Show info about module content
10 videos•Total 66 minutes
Intro to Week #3•3 minutes
Perfect Answers to the World’s Perfect Idea •10 minutes
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights •6 minutes
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles •7 minutes
Test the Filter •5 minutes
Idea Filter Books •6 minutes
Medical Devices•10 minutes
Week 3 Assignment Part 1•10 minutes
Idea Filter for Radical Invention •6 minutes
Week 3 Assignment Part 2 •3 minutes
1 assignment•Total 30 minutes
Idea Filter Assignment•30 minutes
Week 4 - Discussing Filters from Different Creeds
Module 4•2 hours to complete
Module details
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
Show info about module content
12 videos•Total 92 minutes
Intro to Week #4 •5 minutes
Life-Style Vs Investable/Scalable Innovation •7 minutes
Social Entrepreneurship•7 minutes
Radical vs Incremental Innovation •15 minutes
Using the Filter: Green Crayon Filtering •7 minutes
Hypothetical Idea Being Scored •10 minutes
Using the Filter to Rate a Collection of Ideas •12 minutes
David Chauncey: Introduction & Filter Set Up•12 minutes
David Chauncey: Corporate Business Development •4 minutes
David Chauncey: Rendering the Possibilities •5 minutes
David Chauncey: Sales Calls and the Back of an Envelope•7 minutes
Closing Message •1 minute
1 assignment•Total 30 minutes
Exam for Week 4•30 minutes
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.