• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Explainable AI (XAI)

    Skills you'll gain: Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Risk Management Framework, Supplier Risk Management, Artificial Intelligence, Model Training, Statistical Methods, Analysis, Data Science, Model Optimization, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Event Planning and Execution

    Skills you'll gain: Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Risk Analysis, Team Leadership, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Market Opportunities, Business Risk Management, Customer experience improvement, Risk Management Framework, Coordination, Business Strategies, Project Management Life Cycle, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    202 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Analysis, Reporting & Decision Making

    Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Cost Control, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Big Data, Analytics, Financial Management, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Microsoft Copilot, Customer Success Management, Overcoming Objections, Needs Assessment, Sales Prospecting, Customer Relationship Management (CRM) Software, Sales Presentations, Prospecting and Qualification, Marketing Collateral, Lead Generation, Customer Relationship Management, Customer Analysis, Product Knowledge, Proposal Development, Sales, Business Development

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Markets: Efficiency, Risk & Charts

    Skills you'll gain: Technical Analysis, Market Trend, Financial Market, Portfolio Risk, Financial Trading, Portfolio Management, Financial Forecasting, Market Dynamics, Trend Analysis, Financial Analysis, Investment Management, Market Analysis, Risk Analysis, Probability & Statistics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    S

    SkillsBooster Academy

    Write a Month of Social Media Posts with Claude AI

    Skills you'll gain: Content Scheduling, Social Media Content, AI powered creativity, Anthropic Claude, Content Creation, Social Media, Generative AI, Content Development and Management, Social Media Management, Prompt Engineering, Brand Strategy, Instagram, TikTok, Content Strategy, Artificial Intelligence, Writing and Editing, Target Audience, LinkedIn, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    A

    Arizona State University

    Generative AI in Action: Workplace Transformation

    Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Image Analysis, Data Ethics, Analytics, Prompt Engineering, Data Analysis, Risk Management, Resource Allocation, Business Risk Management, Business Solutions, ChatGPT, AI Integrations, Analysis, Resource Planning, Ethical Standards And Conduct, Proposal Writing, Risk Analysis, Risk Mitigation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…113114115…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok