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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour

    4.3
    Rating, 4.3 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Moneyball and Beyond

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
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    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Presentation, Geospatial Information and Technology, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    E

    EDUCBA

    SSIS: Design, Implement & Automate ETL Workflows

    Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Pivot Tables And Charts, Data Processing, SQL, Dataflow, Workflow Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Data Visualization Software, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods

    4.5
    Rating, 4.5 out of 5 stars
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    961 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop: Analyze, Configure & Manage Big Data

    Skills you'll gain: Apache Hadoop, Big Data, Data Infrastructure, Cloud Management, Data Processing, Data Storage, Java, Operating System Administration, Systems Administration, Distributed Computing, Command-Line Interface

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Merchandising: Coursera
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Publicidad: Universidad de Palermo
  • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
  • Moneyball and Beyond: University of Michigan
  • Search and Display Advertising: University of Colorado Boulder
  • Advanced Data Visualization with Tableau: Tableau Learning Partner
  • SSIS: Design, Implement & Automate ETL Workflows: EDUCBA
  • Introduction to Programming with Python and Java: University of Pennsylvania
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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