• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • Status: Free
    Free
    P

    Princeton University

    Computer Architecture

    Skills you'll gain: Microarchitecture, Computer Architecture, Memory Management, Hardware Architecture, Computer Systems, Systems Architecture, System Design and Implementation, Performance Tuning, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.9K reviews

    Advanced · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    Building AI Agents with Agno

    Skills you'll gain: AI Orchestration, Agentic Workflows, AI Workflows, Generative AI Agents, Tool Calling, Agentic systems, Model Deployment, AI Integrations, Enterprise Architecture, Prompt Engineering Tools, Artificial Intelligence, Context Management, Prompt Engineering, Prompt Patterns, Debugging, Verification And Validation, Retrieval-Augmented Generation, Large Language Modeling, Memory Management, Data Persistence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Software Testing and Automation

    Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Software Development Tools, Testability, White-Box Testing, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Engineering

    4.2
    Rating, 4.2 out of 5 stars
    ·
    1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Planning and Portfolio Analysis

    Skills you'll gain: Technical Analysis, Financial Statement Analysis, Investments, Financial Industry Regulatory Authorities, Financial Statements, Financial Market, Investment Management, Securities (Finance), Portfolio Management, Financial Analysis, Portfolio Risk, Market Data, Financial Regulations, Financial Regulation, Equities, Market Trend, Corporate Finance, Return On Investment, Financial Planning, Risk Modeling

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Automatic Data Processing, Inc. (ADP)

    HR Fundamentals: The Building Blocks of HCM

    Skills you'll gain: Human Capital, Human Resources, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Management, Workforce Planning, Talent Management, Employee Retention, Full Cycle Recruitment, People Analytics, Benefits Administration, Employee Engagement, Payroll, Employee Onboarding, Payroll Administration, Benefits Enrollment Processes, Data-Driven Decision-Making, Professional Development, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Verbal Strategic Communication, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    In-Depth Knowledge Areas of Project Management

    Skills you'll gain: Cost Management, Project Schedules, Scope Management, Project Risk Management, Project Scoping, Earned Value Management, Project Controls, Resource Allocation, Cost Estimation, Resource Management, Requirements Management, Quality Management, Project Management Institute (PMI) Methodology, Project Management, Project Estimation, Scheduling, Risk Management, Resource Utilization, Project Management Life Cycle, Risk Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Mistakes to Avoid When Resolving Conflict

    Skills you'll gain: Intercultural Competence, Active Listening, Cultural Sensitivity, Conflict Management, Assertiveness, De-escalation Techniques, Diversity Awareness, Interpersonal Communications, Communication Strategies, Empathy, Overcoming Obstacles, Open Mindset, Communication, Brainstorming, Verification And Validation, Emotional Intelligence, Problem Solving, Self-Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Overcoming Cognitive Bias

    Skills you'll gain: Decision Making, Critical Thinking, Strategic Thinking, Problem Solving, Self-Awareness, Mitigation, Constructive Feedback, Conflict Management, Learning Strategies, Negotiation, Personal Development, Professional Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California, Davis

    Customer Research with Generative AI for Product Managers

    Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization

    Beginner · Course · 1 - 4 Weeks

1…135136137…647

In summary, here are 10 of our most popular performance marketing courses

  • Computer Architecture: Princeton University
  • Building AI Agents with Agno: Edureka
  • Software Testing and Automation: University of Minnesota
  • Investment Planning and Portfolio Analysis: EDUCBA
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • HR Fundamentals: The Building Blocks of HCM: Automatic Data Processing, Inc. (ADP)
  • Business Strategy: Creating Competitive Advantage : IBM
  • In-Depth Knowledge Areas of Project Management: Packt
  • Mistakes to Avoid When Resolving Conflict: Madecraft
  • La gestión de personas y equipos: IESE Business School

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok