Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Universitat Autònoma de Barcelona
Skills you'll gain: Persuasive Communication, Presentations, Verbal Communication Skills, Communication, Microsoft PowerPoint, Data Literacy, Analysis, Data Presentation, Graphical Tools, Persona (User Experience), Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet
Mixed · Course · 1 - 3 Months

Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Strategic Thinking, Ideation, Innovation, Business Strategies, Customer Analysis, Decision Making, Customer Insights, Market Analysis, New Business Development, Value Propositions
Mixed · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Investments, Portfolio Management, Investment Management, Portfolio Risk, Wealth Management, Asset Protection, Brokerage, Financial Market, Return On Investment, International Finance, Asset Management, Real Estate, Property and Real Estate, Securities (Finance), Risk Management, Securities Trading, Capital Markets, Market Analysis, Market Dynamics, Market Opportunities
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Balance Sheet, Financial Planning, Budgeting, Finance, Budget Management, Financial Management, Market Dynamics, Cash Flow Forecasting, Economics, Cash Management, Financial Analysis, Financial Statements, Cash Flows, Loans, Financial Market, Investments, Expense Management, Market Analysis, Growth Strategies, Decision Making
Beginner · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Financial Systems, Economics, Supply And Demand, Capital Markets, Financial Market, Consumer Behaviour, Market Dynamics, Financial Policy, General Finance, Economic Development, Business Economics, Market Data, Socioeconomics, Labor Law, Fiscal Management, Social Sciences, Market Analysis, Resource Allocation, Public Policies, Decision Making
Build toward a degree
Intermediate · Course · 1 - 3 Months

Coursera
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening
Intermediate · Course · 3 - 6 Months

Creo Incubator
Skills you'll gain: Competitive Analysis, Sales Strategy, Entrepreneurial Finance, Market Analysis, Product Development, Go To Market Strategy, Market Opportunities, Market Research, New Product Development, Sales Process, Financial Acumen, Sales Management, Accounting, Financial Analysis, Experience Design, User Experience, Target Market, Entrepreneurship, Business Valuation, Fundraising
Intermediate · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Health Administration, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Financial Reporting, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping, Content Performance Analysis
Beginner · Professional Certificate · 3 - 6 Months