Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Kennesaw State University
Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning
Advanced · Course · 1 - 3 Months
Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Communication, Internal Communications, Diversity and Inclusion, Stakeholder Engagement, Risk Management, Leadership and Management, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours
Amazon Web Services
Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Identity and Access Management, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Cloud Management, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, Amazon CloudWatch, AWS Kinesis, Data Analysis, Containerization, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Videography, Video Editing, Photography, Photo Editing, Branding, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Epidemiology, Diagnostic Tests, Research Design, Public Health and Disease Prevention, Biostatistics, Clinical Research, Public Health, Preventative Care, Data Collection, Research Methodologies, Program Evaluation, Risk Analysis, Quantitative Research, Health Policy, Correlation Analysis, Statistical Analysis, Statistical Methods, Research, Sample Size Determination, Data Analysis
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Business Management, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Analysis
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Exploratory Data Analysis, Apache Spark, Big Data, Regression Analysis, Data Mining, Applied Machine Learning, Statistical Analysis, Machine Learning, Data Analysis, Unsupervised Learning, Data Transformation, Predictive Modeling, Data Cleansing, Supervised Learning, Decision Tree Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Data Security, Generative AI Agents, Business Process, Microsoft Teams, Data Analysis Software, Database Management Systems, Data Modeling, Systems Integration
Beginner · Specialization · 1 - 3 Months