Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, User Experience, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Persona (User Experience), Presentations, Web Design, Usability, Conceptual Design
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Financial Controls, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Internal Controls, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Supervised Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), A/B Testing, Statistical Analysis
Advanced · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Data-Driven Decision-Making, Business Modeling, Business Analytics, Statistical Analysis, Spreadsheet Software, Forecasting, Data Analysis, Microsoft Excel, Predictive Modeling, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Process Design, Value Propositions, Business Analysis, Business Transformation, Business Solutions
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, R (Software), Analytical Skills, General Mathematics, Statistics, Algebra, Systems Of Measurement, Correlation Analysis, Regression Analysis, Calculus, Geometry
Beginner · Specialization · 3 - 6 Months

MathWorks
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Cleansing, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Data Science, Big Data, Statistical Programming, Text Mining, Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Regression Analysis, Data Analysis, R Programming, Probability, Predictive Modeling, Probability Distribution
Intermediate · Course · 1 - 3 Months

Ball State University
Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing
Beginner · Course · 1 - 3 Months