• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    656 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Claves para la igualdad de género

    Skills you'll gain: Social Justice, Diversity Awareness, Socioeconomics, Cultural Diversity, Sociology, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness, Cultural Sensitivity, Conflict Management, Advocacy, Empathy & Emotional Intelligence, Family Law, Community and Social Work, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    938 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams Capstone

    Skills you'll gain: Interviewing Skills, Leadership, Business Leadership, Leadership Development, Leadership and Management, Professional Development, Team Building, Recruitment, Team Management, Talent Management, Self-Awareness, Coaching, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    576 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating Business Value with Data and Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Governance, Digital Transformation, Data Literacy, Data Strategy, Real Time Data, Google Cloud Platform, Data Modeling, Business Transformation, Interactive Data Visualization, Data Visualization Software, Data Management, Data Warehousing, Data Storytelling, Data Analysis, Pivot Tables And Charts, Performance Tuning, Ad Hoc Analysis, Query Languages

    4.7
    Rating, 4.7 out of 5 stars
    ·
    454 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional Success Skills

    Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    398 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Security and Regulation (RegTech)

    Skills you'll gain: Financial Regulation, Financial Regulations, Bank Regulations, FinTech, Financial Services, Financial Industry Regulatory Authorities, Mobile Banking, Regulatory Requirements, Fraud detection, Data Security, Cybersecurity, Insurance, Blockchain, Digital Forensics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Workplace Automation with GenAI

    Skills you'll gain: CrewAI, Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, ChatGPT, AI Orchestration, AI Workflows, AI Enablement, Responsible AI, AI Product Strategy, Agentic Workflows, Automation, Workflow Management, Report Writing, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

    4.4
    Rating, 4.4 out of 5 stars
    ·
    379 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Problem Solving, Communication, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Building and Managing Superior Skills

    Skills you'll gain: Smart Goals, Peer Review, Professional Development, Goal Setting, Employee Training, AI Enablement, Personal Development, Performance Appraisal, Job Analysis, Talent Acquisition, Self-Awareness, Coaching, Recruitment Strategies, Test Tools, Constructive Feedback, Benchmarking, Portfolio Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Oracle Database Foundations

    Skills you'll gain: Oracle Databases, Database Design, Database Theory, Database Management Systems, Relational Databases, Databases, Database Architecture and Administration, Data Storage, Transaction Processing, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Inicio y planificación de proyectos

    Skills you'll gain: Project Planning, Conflict Management, Stakeholder Management, Planning, Project Management, Project Scoping, Work Breakdown Structure, Stakeholder Analysis, Project Coordination, Leadership and Management, Influencing, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    643 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Writing and Editing: Drafting

    Skills you'll gain: Editing, Writing, Planning, Brainstorming, Time Management, Overcoming Obstacles, Productivity, Creativity, Growth Mindedness, Learning Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    373 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…189190191…834

In summary, here are 10 of our most popular brand management courses

  • Principles of Public Relations: University of Colorado Boulder
  • Claves para la igualdad de género: Universidad Nacional Autónoma de México
  • Leading People and Teams Capstone: University of Michigan
  • Creating Business Value with Data and Looker: Google Cloud
  • Professional Success Skills: University of Illinois Urbana-Champaign
  • FinTech Security and Regulation (RegTech): The Hong Kong University of Science and Technology
  • Next-Gen Workplace Automation with GenAI: Coursera
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Building and Managing Superior Skills: The State University of New York
  • Oracle Database Foundations: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok