PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

University of Amsterdam
Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Business Ethics, Research, Governance, Journalism, Data Ethics, Advertising, Case Studies
Intermediate · Course · 1 - 4 Weeks

Universitat de Barcelona
Skills you'll gain: Entrepreneurship, Market Opportunities, Business Planning, Lean Methodologies, Business Modeling, New Business Development, Business Development, Fundraising, Value Propositions, Target Audience
Beginner · Course · 1 - 3 Months
UNSW Sydney (The University of New South Wales)
Skills you'll gain: Storytelling, User Experience Design, Driving engagement, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Strategies, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Marketing Design, Analytics
Mixed · Course · 1 - 4 Weeks

Adobe
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Business Metrics, Digital Advertising, Presentations, Problem Management, Advertising
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Data Ethics, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Enablement, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Universidad Austral
Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
Beginner · Course · 1 - 4 Weeks