Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Stakeholder Management, Project Management, Quality Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Agile Project Management, Stakeholder Engagement, Meeting Facilitation, Project Coordination, Team Management, Team Performance Management, Stakeholder Communications, Product Quality (QA/QC), Quality Management Systems, Quality Control, Project Planning, Quality Monitoring, Sprint Planning, Stakeholder Analysis, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Strategy, Data-Driven Marketing, Design Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Workflow Management, Business Reporting, Process Management, Data Maintenance, Data Entry, Dashboard, Information Management, Business Analytics, No-Code Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Multimodal Prompts, Email Automation, Customer experience improvement, Generative AI, AI Personalization, Customer Support, Personalized Service, Customer Service, Product Support, Operational Efficiency, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking, Goal Setting
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Usability, Usability Testing, Human Computer Interaction, Human Centered Design, Human Factors, User Centered Design, UI/UX Research, User Research, Data Collection, Research Methodologies, Research, Experimentation, Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Visual Storytelling, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Shared Media, Marketing Collateral, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Team Management, Team Performance Management, People Management, Project Management Software, Collaborative Software, Telecommuting, Time Management, Project Management, Payroll Processing, Management Reporting, Product Demonstration, Billing, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Target Market, Business Strategy, Needs Assessment
Intermediate · Course · 1 - 4 Weeks