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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Pearson

    Certified Associate in Project Management (CAPM)® Exam: Unit 3

    Skills you'll gain: Stakeholder Management, Project Management, Quality Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Agile Project Management, Stakeholder Engagement, Meeting Facilitation, Project Coordination, Team Management, Team Performance Management, Stakeholder Communications, Product Quality (QA/QC), Quality Management Systems, Quality Control, Project Planning, Quality Monitoring, Sprint Planning, Stakeholder Analysis, Ethical Standards And Conduct

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Strategy, Data-Driven Marketing, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Workday

    Workday Student for Business Users

    Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Workflow Management, Business Reporting, Process Management, Data Maintenance, Data Entry, Dashboard, Information Management, Business Analytics, No-Code Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Support

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Multimodal Prompts, Email Automation, Customer experience improvement, Generative AI, AI Personalization, Customer Support, Personalized Service, Customer Service, Product Support, Operational Efficiency, Automation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    How Can We Measure and Study Human Error?

    Skills you'll gain: Usability, Usability Testing, Human Computer Interaction, Human Centered Design, Human Factors, User Centered Design, UI/UX Research, User Research, Data Collection, Research Methodologies, Research, Experimentation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Design engaging Facebook / Instagram Stories with Visme

    Skills you'll gain: Instagram, Visual Storytelling, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Shared Media, Marketing Collateral, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Managing a Remote Team Workspace in Clockify

    Skills you'll gain: Team Management, Team Performance Management, People Management, Project Management Software, Collaborative Software, Telecommuting, Time Management, Project Management, Payroll Processing, Management Reporting, Product Demonstration, Billing, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Target Market, Business Strategy, Needs Assessment

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Certified Associate in Project Management (CAPM)® Exam: Unit 3: Pearson
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Workday Student for Business Users: Workday
  • GenAI for Customer Support: Coursera
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • How Can We Measure and Study Human Error?: Arizona State University
  • Design engaging Facebook / Instagram Stories with Visme: Coursera
  • Managing a Remote Team Workspace in Clockify: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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