Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Content Performance Analysis, Image Quality, Photography, Marketing Psychology, Photo Editing, Marketing Design, Content Creation, Graphic and Visual Design, Driving engagement, Branding, Color Theory
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Sales Enablement, Real Time Data, AI Enablement, Customer Insights, Market Analysis, Ethical Standards And Conduct, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Analysis, Statistical Programming, Data Analysis, Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Applied Mathematics, Data Science, Computational Thinking, Simulations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Excel Formulas, Generative AI, Data Pipelines, Responsible AI, Data Processing, Debugging, Microsoft Excel, Automation, Data Transformation, Artificial Intelligence, Data Analysis, SQL, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Packt
Skills you'll gain: Threat Detection, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Network Infrastructure, Network Security, Network Architecture, General Networking, Endpoint Security, Malware Protection, System Monitoring, Incident Response, Email Security, Operating Systems, Identity and Access Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Social Media, Account Management, User Provisioning, Information Privacy, Online Advertising, System Configuration, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Loans, Excel Formulas, Microsoft Excel, Financial Reporting, Business Reporting, Spreadsheet Software, Accounting and Finance Software, Time Series Analysis and Forecasting, Text Mining
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Khalifa University
Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning
Beginner · Course · 1 - 3 Months