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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, Data Ethics, AI Personalization, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Prospecting, Selling Techniques, Sales Strategy, Customer Analysis, Microsoft Copilot, Sales Process, Law, Regulation, and Compliance, Sales Presentations, Responsible AI, Verbal Communication Skills, Prospecting and Qualification, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • P

    Packt

    Alteryx Advanced

    Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Data Processing, Machine Learning, Data Analysis, Model Training, Data Preprocessing, Sampling (Statistics), Data Integration, Case Studies, Model Evaluation, Workflow Management

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Design engaging Facebook / Instagram Stories with Visme

    Skills you'll gain: Instagram, Visual Storytelling, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Shared Media, Marketing Collateral, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Artificial Intelligence, Systems Thinking, Research, Psychology

    Intermediate · Course · 1 - 3 Months

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, Statistical Methods, General Science and Research, Data Structures, Data Analysis, Statistical Programming, Responsible AI, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Regression & Forecasting for Data Scientists using Python

    Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Model Evaluation, Feature Engineering, Data Preprocessing, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Data Science, Data Processing, Data Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Big Data and Hadoop Foundations and Setup

    Skills you'll gain: Big Data, Apache Hadoop, Data Infrastructure, Data Processing, Analytics, Data Science, Data Architecture, Distributed Computing, Linux, Software Installation, Scalability, System Configuration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Foundations of Probability and Random Variables

    Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Combinatorics, Statistical Programming, Data Analysis, Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Bayesian Statistics, Data Science, Simulations

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Sales Foundations 101: Core Techniques for Success

    Skills you'll gain: Sales Enablement, Sales Management, Sales, Oral Expression, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Marketing Effectiveness, Verbal Communication Skills, Persuasive Communication, Sales Process, Overcoming Objections, Business

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data-Driven Marketing, Data Cleansing, Digital Analysis, Web Analytics and SEO, Data Literacy, Data Collection, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Alteryx Advanced: Packt
  • Design engaging Facebook / Instagram Stories with Visme: Coursera
  • Sales Strategies: Mastering Complex Sales: LearnQuest
  • Introduction to Social Computing: Johns Hopkins University
  • Introduction to Data Science: Ball State University
  • Regression & Forecasting for Data Scientists using Python: EDUCBA
  • Big Data and Hadoop Foundations and Setup: Johns Hopkins University
  • Foundations of Probability and Random Variables: Johns Hopkins University
  • Sales Foundations 101: Core Techniques for Success: EDUCBA

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