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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Data Literacy, Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Employee Engagement: Driving Real-Time Insights

    Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Project Schedules, Project Estimation, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Quality Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization

    Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Statistical Visualization, Graphical Tools, Data Analysis Software, Data Analysis, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Z

    Zoho Corporation

    Getting Started with Zoho CRM for Sales Reps

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Business Software, Sales Pipelines, Sales Operations, Sales Management, Sales, Sales Strategy, Automation, Business Process Automation

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Pandas with Python: Analyze, Transform & Export Data

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Aggregate Data in SQL using MySQL Workbench

    Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Personal Attributes, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Cultural Responsiveness, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Professional Development, Data Analysis, Cultural Diversity, Adaptability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Portfolio Risk, Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Modeling, Risk Analysis, Investments, Machine Learning Methods, R Programming, Statistical Methods, Machine Learning, Advanced Analytics, Statistical Programming, Statistical Analysis, Financial Analysis, Machine Learning Algorithms, R (Software), Applied Machine Learning, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alibaba Cloud Academy

    Big Data Analytical Platform on Alibaba Cloud

    Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL

    4.3
    Rating, 4.3 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Exploratory Data Analysis for the Public Sector with ggplot: University of Michigan
  • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera
  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization: Coursera
  • Getting Started with Zoho CRM for Sales Reps: Zoho Corporation
  • Pandas with Python: Analyze, Transform & Export Data: EDUCBA
  • Aggregate Data in SQL using MySQL Workbench: Coursera
  • Public Health Leadership: University of Maryland, College Park
  • Using R for Regression and Machine Learning in Investment: Sungkyunkwan University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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