Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Data Literacy, Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis, Forecasting
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Process Capability, Project Schedules, Project Estimation, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Quality Assessment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Statistical Visualization, Graphical Tools, Data Analysis Software, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Business Software, Sales Pipelines, Sales Operations, Sales Management, Sales, Sales Strategy, Automation, Business Process Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Personal Attributes, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Cultural Responsiveness, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Professional Development, Data Analysis, Cultural Diversity, Adaptability
Beginner · Specialization · 3 - 6 Months

Sungkyunkwan University
Skills you'll gain: Portfolio Risk, Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Modeling, Risk Analysis, Investments, Machine Learning Methods, R Programming, Statistical Methods, Machine Learning, Advanced Analytics, Statistical Programming, Statistical Analysis, Financial Analysis, Machine Learning Algorithms, R (Software), Applied Machine Learning, Risk Management
Intermediate · Course · 1 - 4 Weeks

Alibaba Cloud Academy
Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours