Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), LLM Application, Large Language Modeling, Generative AI, Prompt Engineering, Natural Language Processing, Jupyter, Python Programming, Classification Algorithms
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Proposal Development, Customer Relationship Management (CRM) Software, Sales Presentations, Relationship Management, Loyalty Programs, Relationship Building
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Analysis, Forecasting, Data Analysis Software, Data Analysis, Debugging, Visual Basic (Programming Language), Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard Creation, Dashboard, Data Modeling, Business Intelligence, Data Access, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT, Model Optimization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Meta Ads Manager, Online Advertising, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Research Reports, Report Writing, Case Studies, Business Writing, Analysis, Data Analysis, Financial Analysis, Equities, Concision, Target Audience
Mixed · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Digital Transformation, Data Management, Data Strategy, Data Modeling, Data Quality, General Data Protection Regulation (GDPR), Business Intelligence Software, Data Governance, Business Intelligence, Data-Driven Decision-Making, Data Analysis, Data Literacy, Decision Support Systems, Big Data, Regulation and Legal Compliance, Information Privacy, Data Visualization, Business Strategy, Compliance Management, Artificial Intelligence
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Enablement, Persona Development, Prospecting and Qualification, Technical Sales, Sales Strategy, Lead Generation, Target Audience, Sales, Sales Process, Sales Operations, Customer Success Management, Content Strategy, Content Marketing, Marketing Collateral, Business Writing, Promotional Strategies, Communication Strategies, Meeting Facilitation, Service Level Agreement, Goal Setting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Proposal Writing, Proposal Development, Marketing Collateral, Marketing Materials, Security Controls, Finance, Project Management
Beginner · Guided Project · Less Than 2 Hours

Banco Interamericano de Desarrollo
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Agile Methodology, Data Infrastructure, Information Management, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Data Literacy, Data Analysis
Beginner · Specialization · 1 - 3 Months
Rice University
Skills you'll gain: Data Visualization, Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Processing, Data Access, Data Manipulation, Data Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Apache Spark, Data Synthesis, Data Visualization Software, Data Analysis, Exploratory Data Analysis, Data Cleansing, Data Wrangling, Data Processing, Data Manipulation, Big Data, Data Science, Jupyter, People Analytics
Intermediate · Guided Project · Less Than 2 Hours