PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising
Build toward a degree
Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Relations, Media Strategy, Video Production, Social Media Campaigns, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Media Planning, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
Intermediate · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Scheduling, Resource Management, Resource Allocation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Client Services, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Marketing Planning, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Content Scheduling, TikTok, Closing (Sales), LinkedIn, Strategic Partnership, Price Negotiation, Thought Leadership, Video Production, Social Media Content, Social Media, Shared Media, Business Planning, Brand Awareness, Social Media Marketing, Brand Strategy, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours
Emory University
Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Algorithms, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography
Beginner · Course · 1 - 4 Weeks