Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Jupyter, Timelines, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Python Programming, Email Automation, Data Literacy, Data Structures, Data Analysis, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Deployment, Model Training, Tensorflow, Applied Machine Learning, Distributed Computing, Google Cloud Platform, Predictive Modeling, Data Processing, Machine Learning, Predictive Analytics
Advanced · Project · Less Than 2 Hours

Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Content Management, Social Media Strategy, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Photo/Video Production and Technology, Video Production, Graphical Tools, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis, Forecasting
Intermediate · Course · 1 - 4 Weeks

Nikolai Schuler
Skills you'll gain: Role-Based Access Control (RBAC), Data Access, Identity and Access Management, Data Pipelines, User Accounts, Real Time Data, Data Management, Data Loss Prevention, Data Warehousing, Disaster Recovery, Microsoft Azure, Data Storage, Database Management, Cloud Storage, Cloud Computing, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, Generative AI, Ethical Standards And Conduct, Document Management, ChatGPT, Employee Engagement, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Entrepreneurship, Culture Transformation, Process Development, Growth Strategies, Sales Strategy, Sales, Product Management, Process Management, Product Development, Risk Management, Organizational Development, Business Planning, Product Marketing, Operational Excellence, Process Analysis, People Management, Business Research, Business Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Dataflow, Data Transformation, Apache Hive, Data-Driven Decision-Making, Big Data, Data Warehousing, Data Architecture, Apache Spark, Data Integration, Data Processing, Data Management, Data Analysis, Scalability, Solution Design
Intermediate · Course · 1 - 4 Weeks