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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Amazon Web Services

    Amazon Connect: Creating & Managing Amazon Connect Instances

    Skills you'll gain: Amazon Web Services, Call Center Experience, Customer experience improvement, Customer Service, Customer Communications Management, Inbound Calls, Cloud Management, Scalability, Telephone Skills, Network Routing, Real Time Data, Performance Analysis, Cost Reduction, Cost Control, Operational Efficiency, System Implementation

    ★ 4.6 (7) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    SPSS: Apply & Interpret Logistic Regression Models

    Skills you'll gain: Logistic Regression, Model Evaluation, SPSS (Software), Predictive Analytics, Applied Machine Learning

    ★ 5 (13) · Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Qlik Sense - Advanced

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Scripting, Geospatial Mapping, Scripting Languages, Dashboard, Dashboard Creation, Data Visualization Software, Interactive Data Visualization, Data Manipulation, Data Import/Export, Cascading Style Sheets (CSS), Advanced Analytics

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Studio: Qwik Start

    Skills you'll gain: Dashboard, Data Presentation, Dashboard Creation, Data Visualization Software, Google Cloud Platform, Data Analysis, Data Management

    ★ 3.7 (10) · Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Erste Schritte in Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Social Media Management, Social Media Marketing, Social Media, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Advertising, Advertising Campaigns, Online Advertising, Paid media, Budget Management, Web Presence, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Building Realtime Pipelines in Cloud Data Fusion

    Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Google Cloud Platform, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • S

    Scrimba

    Build an AI Personal Assistant with a Vector Database

    Skills you'll gain: Vector Databases, Web Design and Development, AI Personalization, Web Development, Web Applications, HTML and CSS, Natural Language Processing, Data Store, Embeddings, Javascript, Database Management, LLM Application, Persona (User Experience), Real Time Data, Generative AI Agents

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Tracking Cryptocurrency Exchange Trades with Google Cloud Platform in Real-Time

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Real Time Data, Data Visualization, Interactive Data Visualization, Data Visualization Software, Big Data, Database Development, Databases, Tensorflow

    Advanced · Project · Less Than 2 Hours

  • C

    Coursera

    Simulation of Call Centre Operations Using R Simmer

    Skills you'll gain: Simulations, Data Analysis, Process Analysis, Plot (Graphics), Statistical Methods, R Programming, Statistical Analysis, R (Software), Data Visualization, Process Modeling

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Apache Spark with Scala – Hands-On with Big Data!

    Skills you'll gain: Apache Spark, Scala Programming, Data Processing, Big Data, Applied Machine Learning, IntelliJ IDEA, Real Time Data, Data Manipulation, Programming Principles, Graph Theory, Integrated Development Environments, Data Transformation, Development Environment, Software Development Tools, Distributed Computing, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Chatbots with Keras & NLP: Build & Evaluate

    Skills you'll gain: Embeddings, Natural Language Processing, Keras (Neural Network Library), Generative AI, Generative Model Architectures, Artificial Neural Networks, Data Preprocessing, Text Mining, Model Evaluation, Tensorflow, Model Training

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to find audience interests with Meta Business Suite

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Target Market, Customer Insights, Social Media Analytics, Online Advertising, Advertising Campaigns, Advertising, Business Metrics, Content Performance Analysis, Data Import/Export

    ★ 4.3 (6) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Amazon Connect: Creating & Managing Amazon Connect Instances: Amazon Web Services
  • SPSS: Apply & Interpret Logistic Regression Models: EDUCBA
  • Qlik Sense - Advanced: Packt
  • Data Studio: Qwik Start: Google Cloud
  • Erste Schritte in Facebook Ads Manager: Coursera
  • Building Realtime Pipelines in Cloud Data Fusion: Google Cloud
  • Build an AI Personal Assistant with a Vector Database: Scrimba
  • Tracking Cryptocurrency Exchange Trades with Google Cloud Platform in Real-Time: Google Cloud
  • Simulation of Call Centre Operations Using R Simmer: Coursera
  • Apache Spark with Scala – Hands-On with Big Data!: Packt

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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