Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universitat Politècnica de València
Skills you'll gain: Business Systems, Business Technologies, Enterprise Resource Planning, Excel Formulas, Supply Chain Systems, Enterprise Application Management, Supply Chain Management, Geospatial Information and Technology, Management Information Systems, Geographic Information Systems, Web Development, GIS Software, Web Presence, Web Applications, Customer Relationship Management
Beginner · Course · 1 - 3 Months

Chris Croft Training
Skills you'll gain: Cost Reduction, Cost Control, Operational Efficiency, Operating Cost, Customer Analysis, Cost Accounting, Cost Benefit Analysis, Expense Management, Cost Estimation, Gross Profit, Operating Expense, Profit and Loss (P&L) Management, Cost Management, Process Optimization, Marketing Budgets, Management Accounting, Lean Methodologies, Capacity Management, Organizational Effectiveness, Leadership
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, Business Metrics, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Cost Management
Beginner · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Marketing, Performance Measurement, Performance Metric, Human Resources Management and Planning, Organizational Strategy, Human Resources, Marketing, Data-Driven Marketing, Business Process Management, Branding, Business Process, Technology Strategies, Marketing Planning, Brand Marketing, Leadership and Management, Business Management, Business Leadership
Credit offered
Mastertrack · 6 - 12 Months

Logical Operations
Skills you'll gain: Verification And Validation, Business Reporting, Data Presentation, Report Writing, Data Sharing, Microsoft Access, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Import/Export, Data Pipelines, Data Integration, Data Migration, Database Management, Data Architecture, Software Installation, Performance Tuning, Data Storage, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Presentation, Sales Presentations, Storytelling, Proposal Writing, Selling Techniques, Product Demonstration, General Sales Practices, Driving engagement, Closing (Sales), Sales Process, Sales, Proposal Development, Oral Expression, Verbal Communication Skills, Drive Engagement, Presentations, Customer Engagement, Data Visualization, Meeting Facilitation, Digital Assets
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Model Training, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Extract, Transform, Load, Data Pipelines, Data Import/Export, Data Migration, Data Integration, MySQL, Data Access, SQL, Relational Databases, Data Processing, Data Validation, Data Storage, File Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI literacy, Data Ethics, Responsible AI, Data Analysis, Data Literacy, Model Evaluation, Artificial Intelligence, Model Optimization, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages
Intermediate · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Enterprise Resource Planning, Business Software, Supply Chain Management, Business Technologies, Business Systems, Customer Relationship Management, Business Intelligence, Information Technology, Information Systems, Productivity Software, Enterprise Application Management, Web Applications, Management Information Systems, TCP/IP, Web Language, Decision Support Systems, Microsoft Office, Operating Systems, Web Development, Computer Systems
Beginner · Course · 1 - 3 Months