Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Standard Operating Procedure, Generative AI, Customer Support, ChatGPT, Product Support, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Responsible AI, Customer experience improvement, Data Ethics, Customer Insights, Automation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, Customer Engagement, LLM Application, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Artificial Intelligence, Automation, Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising
Intermediate · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Data Visualization, HubSpot CRM, Dashboard, Business Reporting, Customer Relationship Management (CRM) Software, Performance Reporting, Forecasting, Sales Pipelines, Business Metrics, Sales Enablement, Performance Metric, Sales, Data-Driven Decision-Making, Customer Service, Key Performance Indicators (KPIs), Customer Data Management, Customer Success Management, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Feature Engineering, Exploratory Data Analysis, PySpark, Application Deployment, Data Analysis, Apache Spark, Predictive Modeling, Data Processing, Machine Learning Methods, Customer Analysis, Decision Tree Learning, Data Cleansing, Machine Learning, Predictive Analytics
Intermediate · Guided Project · Less Than 2 Hours