• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, Analytics, Data Mining, Machine Learning, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Découvrir Cloud Spanner

    Skills you'll gain: Google Cloud Platform, Database Administration, Data Migration, Database Management, NoSQL, Database Architecture and Administration, Databases, Relational Databases, Cloud Applications, Database Design, Query Languages, Dataflow, Terraform, Cloud API, Performance Tuning, Application Deployment, Application Programming Interface (API), Transaction Processing

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Semiconductor Photonics Graduate Certificate

    Skills you'll gain: Semiconductors, Power Electronics, Display Devices, Control Systems, Computer Displays, Systems Design, Technical Design, Model Optimization, Electronic Systems, Electronics, Electrical Engineering, USB, Electrical Power, Electronic Components, Materials science, electromagnetics, Electronics Engineering, Electrical and Computer Engineering, Engineering, Scientific, and Technical Instruments, Image Quality

    Graduate Certificate · 6 - 12 Months

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Dashboard, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Predictive Modeling, Organizational Leadership, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Game Theory, Business Strategy, Product Lifecycle Management, Microsoft Excel

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • G

    Google Cloud

    Google Cloud로 애플리케이션 개발하기: 기초

    Skills you'll gain: Cloud Applications, Cloud Development, Application Deployment, Google Cloud Platform, Application Development, Cloud Deployment, Generative AI, Cloud API, Authentications, CI/CD, Data Storage, Application Performance Management, Cloud Storage, Data Storage Technologies, Computing Platforms, Identity and Access Management, Authorization (Computing), Data Store, Performance Tuning, Continuous Integration

    Beginner · Course · 1 - 3 Months

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Organizational Strategy, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, User Research, Leadership, Ideation

    University Certificate · 6 - 12 Months

  • H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: New Product Development, Research Methodologies, Intellectual Property, Performance Measurement, Design Thinking, Value Propositions, Financial Modeling, Private Equity, Team Building, Social Media Strategy, Business Modeling, Active Listening, Sustainable Business, Business Planning, Business Strategy, Social Impact, Ideation, Entrepreneurship, Innovation, Business Operations

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    University of Colorado Boulder

    Engineering Management Graduate Certificate

    Skills you'll gain: Project Schedules, Sustainability Reporting, Goal Setting, Financial Statements, User Story, Engineering Management, Financial Analysis, Budget Management, Stakeholder Analysis, Financial Statement Analysis, Mental Concentration, Capital Budgeting, Agile Project Management, Cost Estimation, Risk Analysis, Self-Awareness, Financial Modeling, Growth Mindedness, Leadership Development, Personal Development

    Graduate Certificate · 6 - 12 Months

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Model Training, Data Warehousing, Performance Testing, Bash (Scripting Language), Data Science

    Graduate Certificate · 6 - 12 Months

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Retail Store Operations, Social Impact, Stakeholder Engagement, Supply Chain, Social Media, Supply Management, Innovation, Content Marketing, Operations Management, Social Media Management, Forecasting, Strategic Thinking

    University Certificate · 6 - 12 Months

  • I

    Illinois Institute of Technology

    Master of Information Technology

    Skills you'll gain: Infrastructure As A Service (IaaS), Operating System Administration, Open Source Technology, Cloud Security, Virtualization, Platform As A Service (PaaS), Linux, Package and Software Management, Containerization, Cloud-Native Computing, Serverless Computing, Cloud Infrastructure, Web Development, Network Security, Shell Script, Identity and Access Management, Cloud Services, Linux Administration, Microsoft Windows, Test Driven Development (TDD)

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • C

    Clemson University

    Master of Science in Computer Science

    Skills you'll gain: Human Computer Interaction, Large Language Modeling, Database Management, Dimensionality Reduction, Database Design, Database Management Systems, Generative AI, MySQL, Model Evaluation, Model Optimization, Software Development Methodologies, Usability, Data Preprocessing, Data Mining, Data Structures, Systems Development Life Cycle, Responsible AI, Algorithms, Machine Learning Methods, Human Factors

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
1…638639640641

In summary, here are 10 of our most popular performance marketing courses

  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Découvrir Cloud Spanner: Google Cloud
  • Semiconductor Photonics Graduate Certificate: University of Colorado Boulder
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Google Cloud로 애플리케이션 개발하기: 기초: Google Cloud
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
  • Engineering Management Graduate Certificate: University of Colorado Boulder
  • Data Science Graduate Certificate: University of Colorado Boulder
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok