• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Ethical Decision-Making in a Social World

    Skills you'll gain: Business Ethics, Personal Integrity, Professionalism, Ethical Standards And Conduct, Decision Making, Empathy, Emotional Intelligence, Social Skills, Leadership, Business Leadership, Compassion, Sociology, Social Sciences, Psychology, Behavioral Economics, Cognitive flexibility, Compliance Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 2: Introduction to Adobe Commerce

    Skills you'll gain: E-Commerce, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Order Management, Growth Strategies, Personalized Service, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Sociology, Anatomy, Anthropology, Environmental Science, Cell Biology, Taxonomy, Microbiology, Physiology

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Wireshark 101: Packet Analysis Essentials

    Skills you'll gain: Network Troubleshooting, Network Protocols, Network Monitoring, Network Analysis, TCP/IP, Cyber Security Assessment, Network Security, User Interface (UI)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    SPSS: Apply & Interpret Logistic Regression Models

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    7-Day Personal Branding Challenge: Get Paid to Be You

    Skills you'll gain: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Data Ethics, Behavioral Economics, Analytics, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Economics - Employment and the Labor Market (US)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Financial Market, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine FPS & Action Game Development

    Skills you'll gain: Unreal Engine, Video Game Development, Animation and Game Design, Game Design, User Interface (UI), Prototyping, Virtual Environment, Virtual Reality, Visualization (Computer Graphics), Simulations, Artificial Intelligence, User Interface (UI) Design, Augmented and Virtual Reality (AR/VR), Animations, Scripting, 3D Assets, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Simplilearn

    Jmeter training for Beginners

    Skills you'll gain: Performance Testing, Application Programming Interface (API), Test Tools, Software Testing, Application Performance Management, Test Planning, System Testing, Scripting, User Acceptance Testing (UAT), Simulations, Scalability

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…717273…87

In summary, here are 10 of our most popular consumer behavior courses

  • Ethical Decision-Making in a Social World: University of Pennsylvania
  • Course 2: Introduction to Adobe Commerce: Adobe
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • Wireshark 101: Packet Analysis Essentials: Pearson
  • SPSS: Apply & Interpret Logistic Regression Models: EDUCBA
  • 7-Day Personal Branding Challenge: Get Paid to Be You: Skillshare
  • Introduction to Social Computing: Johns Hopkins University
  • E-commerce Marketing and Email Campaigns : SkillUp
  • Economics - Employment and the Labor Market (US): Interactive Brokers
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok