• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Descriptive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Interpretable machine learning applications: Part 3

    Skills you'll gain: Artificial Neural Networks, Tensorflow, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Software, Deep Learning, Machine Learning, Feature Engineering, Risking, Model Evaluation, Mortgage Loans, Consumer Lending

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Regional Sales, Selling Techniques, Presentations, Sales Process, Influencing, Persuasive Communication, Intercultural Competence, Storytelling, Behavioral Economics, Language Interpretation, Translation, and Studies, Sales Pipelines, Collaborative Software, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration, Customer Engagement, AI literacy

    Intermediate · Specialization · 1 - 3 Months

  • E

    Edureka

    Cybersecurity and Network Defense Fundamentals

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Hardening, Cyber Threat Hunting, Operating System Administration, Threat Modeling, Exploitation techniques, Linux Commands, Intrusion Detection and Prevention, Cyber Operations, Linux, Cybersecurity, Cyber Security Strategy, Network Security, Network Monitoring, Operating Systems, Cyber Attacks, Cyber Engineering, Network Administration, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Regression & Forecasting for Data Scientists using Python

    Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Model Evaluation, Feature Engineering, Data Preprocessing, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Data Science, Data Processing, Data Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Workplace Harassment Prevention Training for Managers

    Skills you'll gain: Workplace Bullying Intervention, Workplace inclusivity, Management Training And Development, Empathy, Diversity and Inclusion, Compliance Management, Diversity Training, Compliance Training, Conflict Management, People Management, Disciplinary Procedures, Employee Training, Human Resource Policies, Constructive Feedback, De-escalation Techniques, Behavior Management, Labor Law, Investigation, Law, Regulation, and Compliance, Accountability

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Selenium WebDriver Techniques and Framework Design

    Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Object Oriented Programming (OOP), Behavior-Driven Development, Java, Jenkins, Test Tools, Object Oriented Design, Gherkin (Scripting Language), Continuous Integration, Test Automation, Java Programming, CI/CD, Test Execution Engine, Application Frameworks, Test Script Development, Software Testing, Software Design Patterns, Build Tools

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Product Management, Visión y Estrategia

    Skills you'll gain: Product Strategy, Product Marketing, Product Planning, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Revenue Management, Promotional Strategies, Market Dynamics, Value Propositions, Marketing Channel, Strategic Planning, Customer Analysis, Consumer Behaviour, Competitive Analysis, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Sensory Systems Analysis, Health Disparities, Nursing and Patient Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Intercultural Competence, Patient Education And Counseling, Mental and Behavioral Health, Mental Health Diseases and Disorders, Behavioral Health, Culture, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Demography, Neurology

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Ajax, Test Tools, Build Tools, Object Oriented Design, Gherkin (Scripting Language), Test Script Development, Web Development Tools, Software Design Patterns, Test Data, Scripting, Data Structures, Package and Software Management, File I/O, Data Access, Automation, Cascading Style Sheets (CSS)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Microeconomics: Foundations and Insights

    Skills you'll gain: Economics, Game Theory, Market Dynamics, Socioeconomics, Business Economics, Social Studies, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Process, Critical Thinking, Resource Allocation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

1…818283…124

In summary, here are 10 of our most popular consumer behavior courses

  • Analyze Churn, Design Onboarding Success: Coursera
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Interpretable machine learning applications: Part 3: Coursera
  • Mastering Sales Negotiations and Closure: LearnQuest
  • Cybersecurity and Network Defense Fundamentals: Edureka
  • Regression & Forecasting for Data Scientists using Python: EDUCBA
  • Workplace Harassment Prevention Training for Managers: SkillUp
  • Advanced Selenium WebDriver Techniques and Framework Design: Packt
  • Product Management, Visión y Estrategia: Universidad de Palermo
  • Psychology and Sociology: Lecturio

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok