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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Predictive Modeling, Personalized Service, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Personalized Campaigns, Customer Engagement, Strategic Marketing, Marketing Strategy and Techniques, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting

    ★ 4.3 (16) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation

    ★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Planning, Data-Driven Marketing, Marketing Effectiveness, Digital Media Strategy, A/B Testing, Web Analytics, Conversion Funnel Analysis, Content Performance Analysis, Digital Marketing, Customer experience improvement, Test Tools, Performance Metric, Performance Measurement, Marketing Strategies, Marketing, Driving engagement, Web Applications, Sales

    ★ 4.5 (55) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Dashboard Creation, Marketing Analytics, Data Compilation, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Data-Driven Decision-Making, Budget Management, Analytics, Budgeting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analytics: Uncover Web Traffic Secrets

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Data-Driven Marketing, Performance Analysis, Technical Communication, Performance Metric, Data Literacy, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Specialist

    Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Content Optimization, Email Marketing, Canva (Software), Data-Driven Marketing, Web Analytics

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Analyze and Optimize Marketing Channel Performance

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Statistical Analysis & Data Visualization

    Skills you'll gain: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Dashboard Creation, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Forecast and Validate Your Marketing Traffic

    Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Statistical Analysis, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Predict with AI Insights

    Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Decision Science for Marketing: O.P. Jindal Global University
  • Google Analytics for Beginners: Marketing Essentials: Coursera
  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera
  • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
  • Visualize & Optimize Your Marketing Spend: Coursera
  • Analytics: Uncover Web Traffic Secrets: Coursera
  • Marketing Specialist: Coursera
  • Analyze and Optimize Marketing Channel Performance: Coursera
  • Regression Modeling for Marketers: University of Colorado System
  • Market Research Statistical Analysis & Data Visualization: Coursera

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