SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Starweaver
Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Social Media Marketing, Cost Control, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

The Hong Kong University of Science and Technology
Skills you'll gain: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Graph Theory, UI/UX Research, Applied Machine Learning, Linear Algebra
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

Board Infinity
Skills you'll gain: Web Content Accessibility Guidelines, Hypertext Markup Language (HTML), Web Analytics and SEO, Web Design and Development, Semantic Web, Performance Tuning, Browser Compatibility, Web Applications, Web Development, UI Components, Web Content, Responsive Web Design, Cascading Style Sheets (CSS), Javascript
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks