• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply Budgeting and Forecasting Fundamentals

    Skills you'll gain: Budget Management, Budgeting, Forecasting, Financial Forecasting, Operating Budget, Cost Management, Cost Accounting, Cash Flow Forecasting, Financial Statements, Profit and Loss (P&L) Management, Variance Analysis, Ethical Standards And Conduct, Income Statement, Balance Sheet, Cash Flows

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Foundation Systems, Monitoring and Erection Methods

    Skills you'll gain: Construction Engineering, Structural Engineering, Construction, Civil Engineering, Engineering Practices, Construction Inspection, Structural Analysis, Civil and Architectural Engineering, Engineering Design Process, Engineering, Engineering Calculations, Maintenance, Repair, and Facility Services, Facility Repair And Maintenance, Continuous Monitoring, Failure Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Predict with AI Insights

    Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Product Analytics Essentials for Product Managers

    Skills you'll gain: Product Management, A/B Testing, Analytics, Value Propositions, User Experience, Data Analysis, Product Improvement, Customer Analysis, Conversion Funnel Analysis, User Research, Customer experience improvement, Performance Metric, Customer Insights, Driving engagement, Data-Driven Decision-Making, Customer Retention, Customer Engagement, Drive Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns: Data-Driven Marketing

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Data-Driven Marketing, Cross-Channel Marketing, Customer Analysis, Target Audience, Conversion Funnel Analysis, Digital Analysis, Marketing Effectiveness, Digital Marketing Campaigns, Campaign Management, Data Presentation, Analytics, Performance Measurement, Advertising Campaigns, Marketing Channel, Marketing Strategies, Consumer Behaviour, Budget Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Consultative Selling Foundations for Complex Deals

    Skills you'll gain: Overcoming Objections, Consultative Selling, Closing (Sales), B2B Sales, Consultative Approaches, Sales, Selling Techniques, Consumer Behaviour, Sales Development, Sales Process, Marketing Psychology, Cold Calling, General Sales Practices, Sales Management, Price Negotiation, Sales Presentations, Sales Presentation, Sales Pipelines, Sales Enablement, Prospecting and Qualification

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Surveys for Smart Market Insights

    Skills you'll gain: Market Research, Product Planning, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Data Collection, Real Time Data, Sample Size Determination, Cloud-Based Integration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Sales Presentations, Upselling, Customer Relationship Management, Customer Relationship Management (CRM) Software, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Customer Retention, Cross-Channel Marketing, Customer Success Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media: Schedule and Respond Like a Pro

    Skills you'll gain: Content Scheduling, Customer Relationship Management (CRM) Software, Social Media Management, Web Presence, Social Media Marketing, Digital Marketing Tools, Social Media Content, Customer Communications Management, Customer Engagement, Brand Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Banking Operations & Credit Analysis

    Skills you'll gain: Banking Services, Banking, Commercial Banking, Bank Regulations, Lending and Underwriting, Retail Banking, Credit Risk, Commercial Lending, Payment Systems, Financial Services, Consumer Lending, Regulatory Compliance, Financial Regulation, Loan Origination, Regulatory Requirements, Securities (Finance), Loan Documentation, Loans, Payment Processing and Collection, Deposit Accounts

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Form Validation with Cypress: Build Robust Web Test

    Skills you'll gain: Test Script Development, Test Automation, Test Tools, Verification And Validation, Software Testing, Scenario Testing, Web Development Tools, Test Case, Development Testing, Data Validation, Debugging

    Intermediate · Guided Project · Less Than 2 Hours

1…112113114…137

In summary, here are 10 of our most popular consumer behavior courses

  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Apply Budgeting and Forecasting Fundamentals: EDUCBA
  • Foundation Systems, Monitoring and Erection Methods: L&T EduTech
  • Analyze and Predict with AI Insights: Coursera
  • Product Analytics Essentials for Product Managers: Packt
  • Optimize Campaigns: Data-Driven Marketing: Coursera
  • Consultative Selling Foundations for Complex Deals: Board Infinity
  • Automate Surveys for Smart Market Insights: Coursera
  • Advanced Closing Tactics for High-Value Deals: LearnQuest
  • Social Media: Schedule and Respond Like a Pro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok