Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Model Evaluation, Estimation, Data Analysis
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Logistic Regression, Data Analysis, Model Evaluation, Probability & Statistics, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management and Medical Records, Health Information Management, Health Care Procedure and Regulation, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Technology Strategies, Medical Imaging, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Lakes, Cloud Engineering, Data Warehousing, Data Infrastructure, Google Cloud Platform, Data Architecture, Data Pipelines, Cloud Storage, Big Data, Data Processing, Data Transformation, SQL
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Customer Relationship Management, Product Knowledge, Lead Generation, Sales Presentations, Sales Strategy, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Customer Relationship Management (CRM) Software, Email Automation, Generative AI, ChatGPT, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies
Intermediate · Specialization · 3 - 6 Months

Tableau Learning Partner
Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics
Beginner · Course · 1 - 3 Months

Universidade de São Paulo
Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws
Beginner · Course · 1 - 4 Weeks

The University of Sydney
Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks