Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Kennesaw State University
Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Optimization, Statistical Analysis, Statistics, Data Analysis, Variance Analysis
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Probability & Statistics, Scatter Plots, Microsoft Excel, Statistics, Data Import/Export, Data Analysis
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Human Resource Policies, Payment Processing and Collection, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Healthcare Industry Knowledge, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Marketing Budgets, Social Media Content, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Marketing Materials, Marketing, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Data Processing, Big Data, Data Storage Technologies, Apache Hadoop, Real Time Data, Data Analysis, Economics, Policy, and Social Studies, Data Ethics, Data Governance, Social Studies, Business Transformation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Universidad de Chile
Skills you'll gain: Cost Accounting, Small Business Accounting, Management Accounting, Cost Estimation, Accounting, Financial Reporting, Cost Management, Inventory Accounting, Operating Expense, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, AI Personalization, Customer Communications Management, Persona Development, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks
Amazon Web Services
Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Identity and Access Management, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Cloud Management, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, Amazon CloudWatch, AWS Kinesis, Data Analysis, Containerization, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Planning, Customer Support, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Online Advertising, Entrepreneurship, Marketing Strategies, Competitive Analysis, Social Media Strategy, Customer Engagement, Operations Management, Market Research
Beginner · Course · 1 - 4 Weeks
University of Minnesota
Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Statistical Methods, Persona Development, Text Mining, Descriptive Statistics, Data Collection, Algorithms, Computer Programming, Java
Intermediate · Course · 1 - 3 Months