Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Grammar, English Language
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Blogs, Copywriting, User Feedback, Writing, Prompt Engineering, Generative AI Agents, Content Creation, Product Knowledge, Editing, Digital Content
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Business Writing, Concision, Writing, Persuasive Communication, Technical Writing, Business Communication, Grammar, Target Audience, Writing and Editing, Report Writing, Editing, Technical Communication, Proofreading, AI Enablement, Productivity
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

University of Glasgow
Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases
Intermediate · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Writing, Literacy, Editing, Proofreading, Productivity, Critical Thinking, Organizational Skills, Self-Motivation, Brainstorming, Diversity Awareness, Creativity
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Request for Proposal, Presentations, Technical Communication, Persuasive Communication, Proposal Writing, Business Writing, Technical Writing, Intercultural Competence, Public Speaking, Verbal Communication Skills, Design Thinking, Communication, Innovation, Collaboration, Professional Development, Stakeholder Communications, Target Audience, Planning
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours