Copywriting courses can help you learn persuasive writing techniques, audience targeting, brand voice development, and effective headline creation. You can build skills in crafting compelling calls to action, optimizing content for search engines, and understanding consumer psychology. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline the writing process.

Johns Hopkins University
Skills you'll gain: Request for Proposal, Presentations, Technical Communication, Persuasive Communication, Proposal Writing, Business Writing, Technical Writing, Intercultural Competence, Public Speaking, Verbal Communication Skills, Design Thinking, Communication, Innovation, Collaboration, Professional Development, Stakeholder Communications, Target Audience, Planning
Intermediate · Course · 1 - 4 Weeks
Michigan State University
Skills you'll gain: Interviewing Skills, Journalism, Media and Communications, Multimedia, Driving engagement, Electronic Media, Report Writing, Investigation, Research, Storytelling, Peer Review, Content Creation, Ethical Standards And Conduct, International Relations, Data Collection, Oral Expression, Rapport Building, Photo/Video Production and Technology, Blogs, Writing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Grammar
Intermediate · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Vocabulary
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Storyboarding, Writing, Writing and Editing, Storytelling, Peer Review
Beginner · Course · 3 - 6 Months

Microsoft
Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Journals
Beginner · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Grant Writing, Peer Review, Technical Writing, Technical Communication, Writing, Scientific Methods, Journals, Editing, Grammar, Research, Proofreading, Healthcare Ethics, Media and Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Post-Production, Media Production, Storytelling, Editing, Organizational Skills, Writing, Technology Solutions
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Grammar, Peer Review, Editing, Writing, Proofreading, Organizational Skills, Research, Report Writing, Research Methodologies, Critical Thinking, English Language, Writing and Editing, Style Guides
Beginner · Specialization · 3 - 6 Months

UNSW Sydney (The University of New South Wales)
Skills you'll gain: Concision, Technical Writing, Requirements Management, Requirements Analysis, Business Requirements, Functional Requirement, Writing, User Requirements Documents, System Requirements, Product Requirements, Proofreading, Editing, Grammar, Style Guides, Verification And Validation, Systems Engineering
Mixed · Course · 1 - 3 Months