Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Strategy, Environmental Issue, Strategic Decision-Making, Compliance Management, Stakeholder Engagement, Governance, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Sustainable Design, Innovation, Graphic Design, Social Impact, Consumer Behaviour, Economics
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Artificial Intelligence, Generative AI
Beginner · Course · 1 - 4 Weeks

Berklee
Skills you'll gain: Music History, Intellectual Property, Contract Negotiation, Music, Negotiation, Entrepreneurship, Business, Innovation, Team Management, Revenue Management, Digital Content, Law, Regulation, and Compliance
Mixed · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, System Testing, Test Case, Software Development Tools, Testability, White-Box Testing, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing
Intermediate · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Team Management, Leadership, Intercultural Competence, Organizational Structure, Team Leadership, Dealing With Ambiguity, People Development, Business Leadership, Organizational Effectiveness, Brand Management, Branding, Employee Engagement, Strategic Thinking
Intermediate · Specialization · 3 - 6 Months

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations
Advanced · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing
Mixed · Course · 1 - 4 Weeks