• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Sales Managers: Data-Driven Sales Forecasting

    Skills you'll gain: Sales Pipelines, AI Personalization, Sales Management, Sales Process, Sales, Sales Strategy, Anthropic Claude, Sales Development, Customer Engagement, Responsible AI, General Sales Practices, Lead Generation, Generative AI, ChatGPT, AI Integrations, Forecasting, Business Ethics, Customer Insights

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Computational Thinking with JavaScript

    Skills you'll gain: Software Development Life Cycle, Program Development, Plot (Graphics), Data Presentation, Event-Driven Programming, Web Design and Development, Web Development Tools, Data Literacy, Animation and Game Design, Software Development, Hypertext Markup Language (HTML), Applied Machine Learning, Javascript, Interactive Design, Software Design, Application Design, Computer Graphics, Code Reusability, JavaScript Frameworks, Animations

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Entrepreneurial Finance, Business Planning, Product Planning, Cost Management, Product Development, New Product Development, Business Development, Value Propositions, Investments, Presentations, Customer Acquisition Management, Fundraising, Revenue Forecasting

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Performance Reviews: Streamline Feedback Processes

    Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Organizational Development, Performance Management, Smart Goals, People Analytics, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    WordPress Website Development Course

    Skills you'll gain: WordPress, Responsive Web Design, AI Personalization, Web Design, Web Analytics and SEO, Web Content, Security Software, Web Presence, AI powered creativity, Cloud Hosting, Web Frameworks, Artificial Intelligence, Control Panels

    ★ 4.3 (6) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • L

    Logical Operations

    Excel: Data Analysis with Formulas/Functions and PivotTables

    Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Data Presentation, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Generative AI: Advancing Systems Analysis & Architecture

    Skills you'll gain: Process Modeling, Business Process Modeling, Business Workflow Analysis, Systems Analysis, Workflow Management, Stakeholder Communications, Generative AI, AI Workflows, Process Optimization, Miro AI, Process Mapping, Consulting, Business Analysis Tools, Process Flow Diagrams, AI Integrations, Business Consulting, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking

    ★ 4.8 (17) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply SPSS Fundamentals for Data Analysis

    Skills you'll gain: Data Transformation, SPSS (Software), SPSS, Statistical Visualization, Statistical Analysis, Data Manipulation, Data Wrangling, Data Visualization Software, Data Processing, Data Analysis, Statistical Software, Data Import/Export, Descriptive Statistics, Data Analysis Software, Graphing

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Data-Driven Marketing, Customer experience improvement, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Innovation, Brand Strategy, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Intelligence

    ★ 4.8 (8) · Beginner · Course · 1 - 4 Weeks

1…288289290…489

In summary, here are 10 of our most popular customer analytics courses

  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • GenAI for Sales Managers: Data-Driven Sales Forecasting: Coursera
  • Computational Thinking with JavaScript: University of Glasgow
  • Business Model & Product Pitch: University of Minnesota
  • GenAI for Performance Reviews: Streamline Feedback Processes: Coursera
  • WordPress Website Development Course: LearnKartS
  • Market Research, CRM, and Social Media Management: Coursera
  • Excel: Data Analysis with Formulas/Functions and PivotTables: Logical Operations
  • How to Create and Explore a Data Set: American Psychological Association
  • Generative AI: Advancing Systems Analysis & Architecture: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok