• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Fundamentos de sistemas recomendadores

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Methods, Predictive Modeling, Machine Learning, Dimensionality Reduction, Machine Learning Algorithms, Unsupervised Learning, Text Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce Starter Kit

    Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security

    Advanced · Specialization · 1 - 4 Weeks

  • G

    Google Cloud

    Dataprep: Qwik Start

    Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Data Manipulation, Data Quality, Data Analysis, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Public Health Principles: Systems and Strategies

    Skills you'll gain: Health Policy, Public Health, Public Health and Disease Prevention, Systems Thinking, Health Promotion, Program Evaluation, Health Systems, Health Equity, Epidemiology, Community Health, Health Informatics, Media and Communications, Emergency Response, Collaboration, Communication, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Data Using Power BI

    Skills you'll gain: Data Presentation, Dashboard Creation, Business Reporting, Business Intelligence Software, Data Analysis Software

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Business Intelligence con la Product Suite di Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Dashboard, Data Storytelling, Peer Review, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Wrangling, Business Intelligence, Data Preprocessing, Data Sharing, Business Analytics, Data Transformation, Data Cleansing

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    50-Point Website SEO Audit

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Data Warehousing, Data Architecture, Metadata Management, Data Management, Google Cloud Platform, Data Integration, Cloud Storage, Advanced Analytics, Data Storage Technologies, Analytics, Data Security, Applied Machine Learning, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Web & Digital Design

    Skills you'll gain: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Leadership in Remote Work

    Skills you'll gain: Conflict Management, Trustworthiness, Virtual Teams, Team Leadership, Telecommuting, Collaboration, Leadership, Rapport Building, Constructive Feedback, Team Management, Leadership Development, Team Building, Interpersonal Communications, Empathy & Emotional Intelligence, Internal Communications, Communication Strategies, Stress Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Effective Presentations

    Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Verbal Communication Skills, Virtual Teams, Target Audience, Microsoft Office, Communication, Persuasive Communication, Discussion Facilitation, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Organizational Skills, Data Analysis

    Mixed · Course · 1 - 3 Months

1…413414415…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok